A marketing program designed to accomplish a specific result, such as introducing a new product or increasing market share. The main way to accomplish this result is through communicating the benefits of a product or service to people and businesses. Campaigns often include more than one communication method, such as print advertisements, promotional discounts, and direct mail.
— Computer ScienceA planned set of activities developed by an organization to meet the objective of increasing market shared over a distinct time period.
— Computer Science