Definition of conversion

The process of changing from one form or format to another; where information is concerned, a changeover that affects form but not substance. Types of conversion include data (changing the way information is represented), file (changing a file from one format to another), hardware (changing all or part of a computer system), media (transferring data from one storage media to another), software (changing a program designed for one platform so that it runs on another), and system (changing from one operating system to another).

An action taken by a visitor to your public Web site that results in a desired customer response, such as requesting more information or signing up for a newsletter.