In SMS/Configuration Manager software inventory, the company or product name that appears in Resource Explorer when you view software inventory information. This name may differ from the company or product name—the inventoried name—that is read from the file header information of the product files.
— Computer ScienceA descriptive or user-friendly label for a control or object, displayed on the screen. The display name may differ from the internal name.
— Computer ScienceA name of a person as it is shown in a user interface.
— Computer Science