Select the most appropriate set of words from the given choices to fill in the blanks.

Brands __________ decision-simplicity strategies make full use of available information to __________ where consumers are on the path of decisions making and direct them to the best market offers.

A. diluting, divulge

B. tempting, maintain

C. imputing, overdrive

D. pursuing, assess

Please do not use chat terms. Example: avoid using "grt" instead of "great".