Which term refers to the practice of using data and analytics to target specific audiences with television content and advertisements?
Programmatic advertising
Demographic targeting
Contextual marketing
Mass broadcasting
Correct Answer :
A. Programmatic advertising
Related Questions
What is the purpose of the Children's Television Act in the United States?
To regulate advertising aimed at children
To mandate a certain amount of educational and informational programming for children
To ban children from appearing in television programs
To establish age restrictions for television viewership
What is the term for a television program that is produced in one country and then dubbed or subtitled for broadcast in another country?
Co-production
International adaptation
Foreign import
Exported format
What is the term for the practice of using artificial intelligence to analyze viewer behavior and preferences to inform content recommendations?
Content personalization
Viewer analytics
Recommendation algorithms
AI-driven curation
Which term refers to the practice of broadcasting television content to a global audience simultaneously or near-simultaneously?
Simulcast
Worldwide premiere
Global release
Synchronous broadcasting
What is the purpose of a teaser in television marketing?
To provide a sneak peek or preview of an upcoming episode or show
To summarize the entire series
To reveal major plot twists
To air reruns of previous episodes
Which organization enforces broadcasting standards and codes of practice in the UK?
BBC (British Broadcasting Corporation)
Ofcom (Office of Communications)
ITV (Independent Television)
Channel 4
What is the purpose of color grading in post-production?
To adjust the overall color and tone of a video
To add special effects
To record dialogue
To synchronize audio and video
What is the term for a television program that presents news and information about current events?
Drama
Sitcom
News program
Reality TV
What is the primary benefit of using Over-The-Top (OTT) streaming services for television content delivery?
Higher production quality
Wider reach and accessibility to global audiences
Lower production costs
Faster broadcast speeds
What is the role of a gaffer in television production?
To assist the director
To operate the camera
To manage the lighting department
To edit video footage
What does the term storyboard refer to in television production?
A written script
A visual plan of shots and scenes
A type of microphone
A camera accessory
What is the term for the process of adding sound effects, music, and dialogue to a video in post-production?
Sound mixing
Foley
ADR (Automated Dialogue Replacement)
Voiceover
What does B-roll refer to in television production?
Primary footage
Supplementary or secondary footage
Live broadcast footage
Outtakes
What is the purpose of a transmitter in television broadcasting?
To receive broadcast signals
To convert video signals into audio signals
To send out the broadcast signal over the airwaves
To control studio lighting
Which role in television production is responsible for overseeing the visual aspects, including camera work and lighting?
Director
Editor
Cinematographer
Sound Engineer
What is the purpose of a cutaway shot in editing?
To transition between scenes
To show a different angle or subject briefly
To record dialogue
To add special effects
Who is responsible for coordinating the various elements of a television production, including scheduling, budgeting, and logistics?
Director
Producer
Editor
Cinematographer
What is the term for the practice of creating shorter, condensed versions of television episodes for online platforms or social media?
Microcontent
Clips
Mini-episodes
Teasers
What is the term for a television program that is produced collaboratively by two or more countries?
Co-production
Joint venture
International adaptation
Cross-border series
Which software is commonly used for non-linear video editing in television production?
Final Cut Pro
Adobe Photoshop
Microsoft Word
GarageBand
Which editing technique involves combining two or more shots to create a single continuous sequence?
Cut
Dissolve
Match cut
Jump cut
What is the purpose of a teleprompter in television production?
To display scripts for on-air talent
To control lighting on set
To capture audio for the broadcast
To edit video footage
What is the term for the practice of creating original television content exclusively for online streaming platforms?
Web series
Broadcast television
Linear programming
Cable TV
What does a telestrator do in television production?
Adjusts camera focus
Adds graphics or drawings to a live video feed
Enhances audio quality
Controls studio lighting
Which document outlines the sequence of shots, camera angles, and movements for a scene?
Treatment
Storyboard
Shot list
Script
What is a dolly in television production?
A type of camera support with wheels
A portable lighting fixture
A microphone for recording dialogue
A type of camera lens
Which type of microphone is commonly used in studio settings due to its high sensitivity and accuracy?
Dynamic microphone
Condenser microphone
Ribbon microphone
Shotgun microphone
What is the term for the process of combining visual and audio elements to create a final video product?
Editing
Compositing
Rendering
Encoding
What is the term for a television program that features real-life events, often presented in a documentary style?
Drama
Sitcom
Reality TV
Game show
Which type of camera lens allows for a wide field of view?
Telephoto lens
Wide-angle lens
Prime lens
Zoom lens