Facebook Messenger
Facebook WhatsApp
Facebook Instagram Direct
Facebook Workplace
B. Facebook WhatsApp
Facebook Pay
Facebook Messenger Pay
Facebook WhatsApp Pay
Facebook Instagram Pay
2004
2005
2006
2007
Facebook Groups
Facebook Pages
Facebook Events
Facebook Marketplace
Use negative keywords
Set a budget
Target a specific age group
All of the above
Engagement
App installs
Traffic
Conversions
Facebook Polls
Facebook Questions
Facebook Surveys
Facebook Quizzes
Facebook Stories
Facebook Watch
Facebook Live
Facebook Reels
5
10
20
50
Reach
Click-through rate (CTR)
Cost per click (CPC)
All of the above
50
100
200
500
13 years old
16 years old
18 years old
21 years old
50
100
200
500
Facebook Live
Facebook Stories
Facebook Watch
Facebook Reels
Facebook Albums
Facebook Photos
Facebook Videos
Facebook Memories
Microsoft
Meta
Use relevant keywords in the ad copy
Target the right audience
Set a clear budget
All of the above
Monitor the results
Make adjustments as needed
Stop the campaign if it is not performing well
All of the above
Test different ad creatives
Target different audiences
Change the budget
All of the above
News Feed
Instagram Stories
Messenger
Audience Network
Compare the cost of the campaign to the revenue generated
Use a third-party ad tracking tool
Both a and b
None of the above
50
100
200
500
Carousel ads
Video ads
Audio ads
Image ads
50
100
200
300
Use the Facebook Ads Manager
Use Google Analytics
Use a third-party ad tracking tool
All of the above
Mark Zuckerberg
Sheryl Sandberg
Nick Clegg
Javier Olivan
Demographics
Interests
Behaviors
Location
5,000
10,000
20,000
50,000
1 minute
2 minutes
3 minutes
5 minutes
Friends
Family
Coworkers
All of the above
Use a third-party ad fraud prevention tool
Monitor the campaign results closely
Both a and b
None of the above