Mark Zuckerberg
Sheryl Sandberg
Nick Clegg
Javier Olivan
A. Mark Zuckerberg
Carousel ads
Video ads
Audio ads
Image ads
2004
2005
2006
2007
Engagement
App installs
Traffic
Conversions
5
10
20
50
Use relevant keywords in the ad copy
Target the right audience
Set a clear budget
All of the above
News Feed
Instagram Stories
Messenger
Audience Network
Friends
Family
Coworkers
All of the above
13 years old
16 years old
18 years old
21 years old
Use the Facebook Ads Manager
Use Google Analytics
Use a third-party ad tracking tool
All of the above
Facebook Groups
Facebook Pages
Facebook Events
Facebook Marketplace
Facebook Messenger
Facebook WhatsApp
Facebook Instagram Direct
Facebook Workplace
1 minute
2 minutes
3 minutes
5 minutes
Facebook Albums
Facebook Photos
Facebook Videos
Facebook Memories
50
100
200
500
Facebook Location Sharing
Facebook Nearby Friends
Facebook Find Friends
Facebook Active Status
Facebook Stories
Facebook Watch
Facebook Live
Facebook Reels
Facebook Tagging
Facebook Mentions
Facebook Attribution
Facebook Credits
Facebook Pay
Facebook Messenger Pay
Facebook WhatsApp Pay
Facebook Instagram Pay
50
100
200
500
Facebook Groups
Facebook Pages
Facebook Events
Facebook Marketplace
50
100
200
500
Monitor the results
Make adjustments as needed
Stop the campaign if it is not performing well
All of the above
500
1,000
5,000
10,000
Facebook Stories
Facebook Watch
Facebook Live
Facebook Reels
50
100
200
300
Reach
Click-through rate (CTR)
Cost per click (CPC)
All of the above
Facebook Messenger
Facebook WhatsApp
Facebook Instagram Direct
Facebook Workplace
Traffic
Conversions
Catalog sales
Engagement
Use negative keywords
Set a budget
Target a specific age group
All of the above
Facebook Live
Facebook Stories
Facebook Watch
Facebook Reels