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Current Affairs January 2024

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4

Which of the following is an on-page activity?

A. SMO

B. SEM

C. SMM

D. SEO

Correct Answer :

A. SMO


SMO is an on-page activity.

Related Questions

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In ____, we create our online communication sites through which we can share information, images, ideas, audio and video files, as well as other content with our friends, family members, and business partners.

A. Search Engines

B. Social Media

C. Google Images

D. Google Search

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4

What is/are the advantage(s) of LinkedIn?

A. Staying up-to-date with new technologies is possible through it.

B. To search for new job opportunities, we use it to display and update our resumes.

C. Career development is the main focus of this free platform.

D. All of the above

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4

You should always be ____; otherwise, they may replace you with someone else.

A. Available for your audience

B. Answering their questions

C. Participating in conversations

D. All of the above

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4

A notable feature of ____ is the disappearance of messages and content.

A. Facebook

B. YouTube

C. Snapchat

D. None

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4

The small messages that can be read and written on Twitter are known as -

A. Tweeks

B. Tweezers

C. Tweets

D. TwitThis

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4

Facebook was founded by -

A. Jack Dorsey

B. Noah Glass

C. Biz Stone

D. Mark Zuckerberg

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4

Pinterest was founded in the year -

A. 2007

B. 2008

C. 2009

D. 2010

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4

Twitter was founded in the year -

A. 2004

B. 2005

C. 2006

D. 2007

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4

SMM helps improve -

A. Brand Awareness

B. Product Visibility

C. Both A and B

D. None of the above

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4

By automating several tasks across social networks, which of the following SMM tools makes our business processes more efficient?

A. PostPlanner

B. Agorapulse

C. Chattypeople

D. SocialOomph

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4

Which of the following is/are the advantage(s) of using Pinterest?

A. Brand awareness and website traffic are its two main purposes of it.

B. A visually appealing business profile and news can be created by using its user-friendly platform.

C. Our website gets more traffic at a low cost through its visually rich social network.

D. All of the above

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4

Which of the following strategies does not come in SMM?

A. Set the goal

B. Know nothing about your targeted audience

C. Research the competition

D. Set brand guidelines

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4

Tiktok was launched in the year -

A. 2017

B. 2018

C. 2019

D. 2020

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4

Compared to Facebook, Instagram has ____ times more brand engagement and visual content.

A. Two

B. Four

C. Five

D. Ten

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4

Which of the following is a Social Media Classification tool?

A. Social Publishing

B. Social Networking

C. Photo-based Social Networking

D. All of the above

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4

Which of the following is/are the advantage(s) of using Instagram?

A. Branding can be enhanced with Instagram.

B. Marketers will find it easy to use.

C. As a result, marketers are able to grow their businesses and drive traffic.

D. All of the above

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4

Using Twitter has the disadvantage of limiting messages to ____ characters.

A. 120

B. 240

C. 140

D. 280

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4

____ content through social media (videos and written text) allows us to disseminate information.

A. Networking

B. Publishing

C. Marketing

D. Advertising

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4

What does the Law of Compounding state?

A. Facebook, Twitter, Pinterest, LinkedIn, and other social media platforms enable us to share content with multiple audiences.

B. It also includes the capability to share posts on Twitter, LinkedIn, and Pinterest if someone likes our posts on Facebook, so the audience has more access points to find relevant content.

C. Both A and B

D. None of the above

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4

Through the creation of various types of content (videos, blogs, infographics, etc.), ____ helps promote our business, increase traffic to our website, customer engagement, and brand awareness. Share photos using social networking sites using Facebook, Instagram, Twitter, LinkedIn, etc.

A. Social Publishing

B. Social Networking

C. Social Media Marketing

D. Photo-based Social Networking

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4

Which of the following is compatible with Messenger?

A. Chattypeople

B. SocialOomph

C. PostPlanner

D. Agorapulse

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4

What does the Law of Listening state?

A. Facebook, Twitter, Pinterest, LinkedIn, and other social media platforms enable us to share content with multiple audiences

B. Listen to audience requirements rather than speaking in social media marketing and content marketing if you want to succeed.

C. Rather than dealing with 10,000 online customers who read our content only once and never share it with others, it is better to deal with 1000 customers who frequently read our content and frequently share it.

D. It takes time and hard work to achieve success in Social Media Marketing, so we have to maintain patience and work hard to achieve it at the right time.

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4

Our tutorial videos are delivered to the audience via ____ using the valuable content we create.

A. YouTube

B. Instagram

C. Facebook

D. All of the above

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4

Which of the following is the advantage(s) of SMM?

A. Increasing the Brand Awareness

B. Helps in reaching a larger audience

C. Improves loyalty among brands

D. All of the above

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4

It is possible that customers will not be interested in our products and services if we share them regularly on social media. To improve the value of the product, we need to pay ____ attention to the creation of relevant and effective content because relevant and effective content will help us to improve the product's value.

A. Less

B. More

C. Average

D. None

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4

Which of the following feature(s) is/are available in Agorapulse?

A. Social Media inbox

B. Publishing and scheduling

C. Monitoring

D. All of the above

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4

Through their Facebook page, ____ introduced a strategy that allows consumers to suggest new variants of their existing products, so customers are not only able to enjoy click-ins and photographs from marketers, but can also interact with Facebook users in real-time.

A. Starbucks

B. Tiktok

C. Instagram

D. Snapchat

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4

Which of the following is/are a/the type(s) of ad that could be run on SM?

A. Storewide discounts

B. New product promotions

C. New customer deals

D. All of the above

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4

What does the Law of Patience state?

A. Facebook, Twitter, Pinterest, LinkedIn, and other social media platforms enable us to share content with multiple audiences

B. Invest time in finding and connecting with online influencers in the market, since they have the highest demand.

C. There is a possibility that our customers may not be interested in our products and services if we share them regularly on social media. Consequently, we should pay more attention to generating relevant content because appropriate and effective content helps us to increase the value of the product.

D. It takes time and hard work to achieve success in Social Media Marketing, so we have to maintain patience and work hard to achieve it at the right time.

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4

Which of the following is the second largest search engine?

A. YouTube

B. Google

C. Yahoo

D. None