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Current Affairs January 2024

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4

Which of the following is/are the advantage(s) of using Pinterest?

A. Brand awareness and website traffic are its two main purposes of it.

B. A visually appealing business profile and news can be created by using its user-friendly platform.

C. Our website gets more traffic at a low cost through its visually rich social network.

D. All of the above

Correct Answer :

D. All of the above


The following are the advantages of using Pinterest -
a) Brand awareness and website traffic are its two main purposes of it.
b) A visually appealing business profile and news can be created by using its user-friendly platform.
c) Our website gets more traffic at a low cost through its visually rich social network.

Related Questions

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4

Which of the following is/are the advantage(s) of using Instagram?

A. Branding can be enhanced with Instagram.

B. Marketers will find it easy to use.

C. As a result, marketers are able to grow their businesses and drive traffic.

D. All of the above

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4

The initial presence on SM cannot be built by -

A. Enter business information

B. Upload images

C. Don’t create your post

D. Follow your contacts

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4

Which of the following is/are a/the type(s) of ad that could be run on SM?

A. Storewide discounts

B. New product promotions

C. New customer deals

D. All of the above

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4

Compared to Facebook, Instagram has ____ times more brand engagement and visual content.

A. Two

B. Four

C. Five

D. Ten

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4

By automating several tasks across social networks, which of the following SMM tools makes our business processes more efficient?

A. PostPlanner

B. Agorapulse

C. Chattypeople

D. SocialOomph

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4

What does the Law of Listening state?

A. Facebook, Twitter, Pinterest, LinkedIn, and other social media platforms enable us to share content with multiple audiences

B. Listen to audience requirements rather than speaking in social media marketing and content marketing if you want to succeed.

C. Rather than dealing with 10,000 online customers who read our content only once and never share it with others, it is better to deal with 1000 customers who frequently read our content and frequently share it.

D. It takes time and hard work to achieve success in Social Media Marketing, so we have to maintain patience and work hard to achieve it at the right time.

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4

Tiktok was launched in the year -

A. 2017

B. 2018

C. 2019

D. 2020

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The use of social networking sites for sharing photos is known as ____.

A. Social Networking

B. Photo-based Social Networking

C. Social Publishing

D. Social Marketing

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4

Facebook was founded in the year -

A. 2002

B. 2003

C. 2004

D. 2005

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4

How many laws are there that SMM focuses on?

A. 7

B. 8

C. 9

D. 10

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4

The small messages that can be read and written on Twitter are known as -

A. Tweeks

B. Tweezers

C. Tweets

D. TwitThis

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4

Facebook was founded by -

A. Jack Dorsey

B. Noah Glass

C. Biz Stone

D. Mark Zuckerberg

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4

You should never ignore someone who contacted you to establish a relationship with your audience according to the law of ____.

A. Acknowledgment

B. Accessibility

C. Compounding

D. Value

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4

What does the Law of Influence state?

A. Invest time in finding and connecting with online influencers in the market, since they have the highest demand.

B. It is possible that customers may not be interested in our products and services if we share them frequently on social media, so we should pay more attention to creating appropriate and effective content, as appropriate and effective content helps us to add value to our products and services.

C. Whenever someone approaches us in hopes of building a relationship with our audience, we should never ignore them.

D. Do not post content on social media platforms that you intend to remove after a few months.

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4

What is/are the advantage(s) of LinkedIn?

A. Staying up-to-date with new technologies is possible through it.

B. To search for new job opportunities, we use it to display and update our resumes.

C. Career development is the main focus of this free platform.

D. All of the above

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4

Which of the following is/are the advantage(s) of using Twitter?

A. Increasing customer satisfaction is one of its benefits.

B. By sending short messages known as tweets, we can continuously update our followers.

C. Our relationship with customers is strengthened as a result.

D. All of the above

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4

Which of the following feature(s) is/are available in Agorapulse?

A. Social Media inbox

B. Publishing and scheduling

C. Monitoring

D. All of the above

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4

A pin is an idea users ____ on Pinterest.

A. Create

B. Find

C. Save

D. All of the above

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Which of the following is the disadvantage(s) of SMM?

A. Search Engine Ranking gets improved

B. Communication made faster and easier

C. Needs qualified personnel

D. All of the above

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4

Through their Facebook page, ____ introduced a strategy that allows consumers to suggest new variants of their existing products, so customers are not only able to enjoy click-ins and photographs from marketers, but can also interact with Facebook users in real-time.

A. Starbucks

B. Tiktok

C. Instagram

D. Snapchat

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4

Video series, ____ are the main YouTube content types.

A. Podcasts

B. Infographics

C. Presentations

D. All of the above

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4

In 2021, Instagram was ranked globally at ____ position on the Internet in Most Used Social Media Platforms Worldwide.

A. 1st

B. 2nd

C. 4th

D. 5th

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4

Which of the following strategies does not come in SMM?

A. Set the goal

B. Know nothing about your targeted audience

C. Research the competition

D. Set brand guidelines

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Why is SMM necessary?

A. Business growth can be achieved through cost-effective techniques.

B. Our search engine rankings are improved as a result of it.

C. We can enhance the authority of our brands with it.

D. All of the above

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4

In ____, we create our online communication sites through which we can share information, images, ideas, audio and video files, as well as other content with our friends, family members, and business partners.

A. Search Engines

B. Social Media

C. Google Images

D. Google Search

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4

Through the creation of various types of content (videos, blogs, infographics, etc.), ____ helps promote our business, increase traffic to our website, customer engagement, and brand awareness. Share photos using social networking sites using Facebook, Instagram, Twitter, LinkedIn, etc.

A. Social Publishing

B. Social Networking

C. Social Media Marketing

D. Photo-based Social Networking

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4

What does the Law of Quality state?

A. Facebook, Twitter, Pinterest, LinkedIn, and other social media platforms enable us to share content with multiple audiences

B. Invest time in finding and connecting with online influencers in the market, since they have the highest demand.

C. Rather than dealing with 10,000 online customers who read our content only once and never share it with others, it is better to deal with 1000 customers who frequently read our content and frequently share it.

D. It takes time and hard work to achieve success in Social Media Marketing, so we have to maintain patience and work hard to achieve it at the right time.

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4

Which of the following is the advantage(s) of SMM?

A. Increasing the Brand Awareness

B. Helps in reaching a larger audience

C. Improves loyalty among brands

D. All of the above

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4

What does the Law of Patience state?

A. Facebook, Twitter, Pinterest, LinkedIn, and other social media platforms enable us to share content with multiple audiences

B. Invest time in finding and connecting with online influencers in the market, since they have the highest demand.

C. There is a possibility that our customers may not be interested in our products and services if we share them regularly on social media. Consequently, we should pay more attention to generating relevant content because appropriate and effective content helps us to increase the value of the product.

D. It takes time and hard work to achieve success in Social Media Marketing, so we have to maintain patience and work hard to achieve it at the right time.

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4

____ combine on YouTube.

A. Content marketing

B. Social Media Marketing

C. Both A and B

D. None of the above