A CPA measures the total cost of acquiring ___ paying customers through a campaign.
One
Two
Five
Multiple
Correct Answer :
A. One
A CPA measures the total cost of acquiring one paying customer through a campaign.
Related Questions
What is CPM also known as -
Cost Per Hundred
Cost Per Thousand
Cost Per Million
Cost Per Maiden
Which of the following is/are the type of Remarketing?
Video
Search
Display
All of the above
The purpose of ____ is to communicate, understand, create, and deliver the appropriate product to customers.
Networking
Marketing
Engaging
None
Which of the following is an/the advertising model(s)?
CPC
CPA
CTR
All of the above
The term online marketing can also be used to refer to ____, and internet marketing.
Web Marketing
Digital Marketing
Search Engine Marketing
All of the above
What is the full form of CPC?
Click Per Cost
Cost Per Click
Cost Per Closure
Closure Per Click
Online Marketing can be measured using the -
Google Adwords
Google Analytics
Google Adsense
None
In order to index web sites, websites collections, or HTML documents, we create web ____.
Pointers
Indexes
Sites
Pages
To attract, acquire, and engage customers, ____v marketing involves creating, publishing, and distributing relevant content.
Content
Affiliate
Mobile
Which of the following marketing techniques is more secure?
Traditional
Offline
Online
Both A and B
Which of the following marketing technique is available 24*7?
Traditional
Offline
Online
None
Which of the following categories comes in Traditional Marketing?
Broadcast
Telephone
All of the above
How many types of Marketing are there?
2
3
4
5
What is the full form of KPI?
Key Program Indicator
Key Performance Indicator
Key Problem Indicator
None
Which of the following is/are the type of marketing?
Traditional Marketing
Offline Marketing
Online Marketing
All of the above
Which of the following is an/the advantage(s) of online marketing?
Global reach
Large number of customers
Higher quality website traffic
All of the above
What is the full form of VPA?
Value Per Acquisition
Value Per Action
Both A and B
None of the above
What is the full form of IFTTT?
If This Then Than
If This Than Then
If Then Than This
If Than Then This
Inbound link is also known as -
White Link
Black Link
Black Hat Link
White Hat Link
What is the full form of CPM?
Cost Per Minute
Cost Per Month
Cost Per Mile
Cost Per Matter
Advertisers are also known as ____.
Merchants
Retailers
Both A and B
None of the above
What is the formula used to measure the CTR?
Impressions % / Clicks
Clicks % / Impressions
Clicks / Impressions %
Impressions / Clicks %
What is the full form of CTR in Online Marketing?
Close Through Rate
Click Through Range
Click Through Rate
Close Through Range
CPC formula is -
Advertising cost / Number of clicks
Number of clicks / Advertising cost
Advertising cost / Percentage of clicks
Percentage of clicks / Advertising cost
CPA can be calculated by using the formula -
Total Cost of a Campaign / Number of Conversions
Number of Conversions / Total Cost of a Campaign
Average Cost of a Campaign / Number of Conversions
Total Cost of a Campaign / Percentage of Conversions
How many types of leads are there in lead marketing?
Marketing Qualified Lead
Sales Qualified Lead
Service Qualified Lead
All of the above
Why Online Marketing?
In online marketing, customers are able to communicate two-way.
We can always customize our audience's experience through online marketing and also reach our customers at the right time through effective online marketing.
It is possible for online marketing to handle millions of customers simultaneously because it can run multiple online businesses simultaneously.
All of the above
Which of the following is /are the type of Online Marketing?
Re-marketing
Affiliate Marketing
Mobile Marketing
All of the above
What is the E-commerce model also known as?
Electronic Commerce
Internet Commerce
Both A and B
None of the above
Which of the following remarketing is used in both google adwords and social media marketing?
Dynamic
Display
Search
Customer List