Advertising cost / Number of clicks
Number of clicks / Advertising cost
Advertising cost / Percentage of clicks
Percentage of clicks / Advertising cost
A. Advertising cost / Number of clicks
Advertising cost / Number of clicks
Number of clicks / Advertising cost
Advertising cost / Percentage of clicks
Percentage of clicks / Advertising cost
White Link
Black Link
Black Hat Link
White Hat Link
Key Program Indicator
Key Performance Indicator
Key Problem Indicator
None
Payment Per Click
Payout Per Click
Pay Per Click
None
Traditional
Online
Offline
Both A and C
Cost Per Hundred
Cost Per Thousand
Cost Per Million
Cost Per Maiden
Close Through Rate
Click Through Range
Click Through Rate
Close Through Range
Cost Per Minute
Cost Per Month
Cost Per Mile
Cost Per Matter
6
7
8
9
Advertising
E-commerce
Affiliate
All of the above
2
3
4
5
Dynamic
Display
Search
Customer List
Traditional
Offline
Online
None
Broadcast
Telephone
All of the above
Global reach
Large number of customers
Higher quality website traffic
All of the above
Search
Display
Video
Customer List
Click Per Cost
Cost Per Click
Cost Per Closure
Closure Per Click
One
Two
Five
Multiple
Value Per Acquisition
Value Per Action
Both A and B
None of the above
Electronic Commerce
Internet Commerce
Both A and B
None of the above
Cost Per Instinct
Cost Per Inbound
Cost Per Impression
Cost Per Indebted
Breadcrumbs
Breadcumbs
Beadcumbs
Bedcrumbs
Traditional Marketing
Offline Marketing
Online Marketing
All of the above
Cost Per Acquisition
Cost Per Action
Both A and B
None of the above
Google Adwords
Google Analytics
Google Adsense
None
Marketing Qualified Lead
Sales Qualified Lead
Service Qualified Lead
All of the above
If This Then Than
If This Than Then
If Then Than This
If Than Then This
Product
Place
Price
Promotion
Promotion Qualified Lead
Product Qualified Lead
Peer Qualified Lead
None
Dynamic
Display
Search
Video