CPA can be calculated by using the formula -
Total Cost of a Campaign / Number of Conversions
Number of Conversions / Total Cost of a Campaign
Average Cost of a Campaign / Number of Conversions
Total Cost of a Campaign / Percentage of Conversions
Correct Answer :
A. Total Cost of a Campaign / Number of Conversions
CPA can be calculated by using the formula Total Cost of a Campaign / Number of Conversions.
Related Questions
Which of the following marketing techniques is more secure?
Traditional
Offline
Online
Both A and B
What is the full form of PQL?
Promotion Qualified Lead
Product Qualified Lead
Peer Qualified Lead
None
The term online marketing can also be used to refer to ____, and internet marketing.
Web Marketing
Digital Marketing
Search Engine Marketing
All of the above
Which of the following is an E-commerce platform?
Shopify
Magneto
Wix
All of the above
Why Online Marketing?
In online marketing, customers are able to communicate two-way.
We can always customize our audience's experience through online marketing and also reach our customers at the right time through effective online marketing.
It is possible for online marketing to handle millions of customers simultaneously because it can run multiple online businesses simultaneously.
All of the above
The goal of ____ marketing is to earn commissions by promoting products from a wide variety of companies.
Mobile
Affiliate
None
CPC formula is -
Advertising cost / Number of clicks
Number of clicks / Advertising cost
Advertising cost / Percentage of clicks
Percentage of clicks / Advertising cost
What is the full form of CPI?
Cost Per Instinct
Cost Per Inbound
Cost Per Impression
Cost Per Indebted
The use of a private link network and keyword stuffing are ____ tactics.
Black Hat
Good Black Hat
Bad Black Hat
White Hat
The purpose of ____ is to communicate, understand, create, and deliver the appropriate product to customers.
Networking
Marketing
Engaging
None
Which of the following is/are the type of Remarketing?
Video
Search
Display
All of the above
YouTube ads are displayed using ____ Remarketing.
Search
Display
Video
Customer List
Inbound link is also known as -
White Link
Black Link
Black Hat Link
White Hat Link
Which of the following are present in Mobile Marketing?
Location-based services
Augmented reality
2D Broadcast
All of the above
A CPA measures the total cost of acquiring ___ paying customers through a campaign.
One
Two
Five
Multiple
How many types of Marketing are there?
2
3
4
5
How many types of Online Marketing are there?
6
7
8
9
What is the full form of CPM?
Cost Per Minute
Cost Per Month
Cost Per Mile
Cost Per Matter
What is the formula used to measure the CTR?
Impressions % / Clicks
Clicks % / Impressions
Clicks / Impressions %
Impressions / Clicks %
The Ps that marketing depends on are -
Product
Place
Price
Promotion
Which of the following marketing technique is available 24*7?
Traditional
Offline
Online
None
Which of the following Business Model(s) does online marketing focuses on?
Advertising
E-commerce
Affiliate
All of the above
Which of the following categories comes in Traditional Marketing?
Broadcast
Telephone
All of the above
What is Cost Per Click also known as?
Payment Per Click
Payout Per Click
Pay Per Click
None
What is the full form of IFTTT?
If This Then Than
If This Than Then
If Then Than This
If Than Then This
Which of the following is /are the type of Online Marketing?
Re-marketing
Affiliate Marketing
Mobile Marketing
All of the above
How many types of leads are there in lead marketing?
Marketing Qualified Lead
Sales Qualified Lead
Service Qualified Lead
All of the above
In order to index web sites, websites collections, or HTML documents, we create web ____.
Pointers
Indexes
Sites
Pages
In ____ Remarketing, past visitors' ads are displayed with products or services they might be interested in.
Dynamic
Display
Search
Video
CTR is measured by ____.
Dividing the number of impressions by the number of clicks our ad receives.
Multiplying the number of impressions by the number of clicks our ad receives.
Dividing the number of clicks our ad receives by the number of impressions.
Multiplying the number of clicks our ad receives by the number of impressions.