6
7
8
9
C. 8
Key Program Indicator
Key Performance Indicator
Key Problem Indicator
None
Content
Affiliate
Mobile
Marketing Qualified Lead
Sales Qualified Lead
Service Qualified Lead
All of the above
Advertising
E-commerce
Affiliate
All of the above
Cost Per Minute
Cost Per Month
Cost Per Mile
Cost Per Matter
Global reach
Large number of customers
Higher quality website traffic
All of the above
One
Two
Five
Multiple
Search
Display
Video
Customer List
Location-based services
Augmented reality
2D Broadcast
All of the above
Dynamic
Display
Search
Video
Cost Per Acquisition
Cost Per Action
Both A and B
None of the above
Cost Per Hundred
Cost Per Thousand
Cost Per Million
Cost Per Maiden
Shopify
Magneto
Wix
All of the above
Electronic Commerce
Internet Commerce
Both A and B
None of the above
Dividing the number of impressions by the number of clicks our ad receives.
Multiplying the number of impressions by the number of clicks our ad receives.
Dividing the number of clicks our ad receives by the number of impressions.
Multiplying the number of clicks our ad receives by the number of impressions.
2
3
4
5
Payment Per Click
Payout Per Click
Pay Per Click
None
Total Cost of a Campaign / Number of Conversions
Number of Conversions / Total Cost of a Campaign
Average Cost of a Campaign / Number of Conversions
Total Cost of a Campaign / Percentage of Conversions
Advertising cost / Number of clicks
Number of clicks / Advertising cost
Advertising cost / Percentage of clicks
Percentage of clicks / Advertising cost
Mobile
Affiliate
None
Video
Search
Display
All of the above
Black Hat
Good Black Hat
Bad Black Hat
White Hat
If This Then Than
If This Than Then
If Then Than This
If Than Then This
White Link
Black Link
Black Hat Link
White Hat Link
Web Marketing
Digital Marketing
Search Engine Marketing
All of the above
Traditional
Online
Offline
Both A and C
Click Per Cost
Cost Per Click
Cost Per Closure
Closure Per Click
Pointers
Indexes
Sites
Pages
Product
Place
Price
Promotion
Cost Per Instinct
Cost Per Inbound
Cost Per Impression
Cost Per Indebted