What is the full form of CPA?
Cost Per Acquisition
Cost Per Action
Both A and B
None of the above
Correct Answer :
C. Both A and B
The full form of CPA is Cost Per Acquisition which is also known as Cost Per Action.
Related Questions
Which of the following Business Model(s) does online marketing focuses on?
Advertising
E-commerce
Affiliate
All of the above
How many types of Marketing are there?
2
3
4
5
Which of the following is an/the advantage(s) of online marketing?
Global reach
Large number of customers
Higher quality website traffic
All of the above
Which of the following are present in Mobile Marketing?
Location-based services
Augmented reality
2D Broadcast
All of the above
What is the full form of IFTTT?
If This Then Than
If This Than Then
If Then Than This
If Than Then This
What is the full form of CTR in Online Marketing?
Close Through Rate
Click Through Range
Click Through Rate
Close Through Range
What is the full form of PQL?
Promotion Qualified Lead
Product Qualified Lead
Peer Qualified Lead
None
What is the full form of QS?
Quality Size
Quantity Size
Quality Score
Quantity Score
What is the full form of CPM?
Cost Per Minute
Cost Per Month
Cost Per Mile
Cost Per Matter
The purpose of ____ is to communicate, understand, create, and deliver the appropriate product to customers.
Networking
Marketing
Engaging
None
What is the E-commerce model also known as?
Electronic Commerce
Internet Commerce
Both A and B
None of the above
CPC formula is -
Advertising cost / Number of clicks
Number of clicks / Advertising cost
Advertising cost / Percentage of clicks
Percentage of clicks / Advertising cost
Which of the following remarketing is used in both google adwords and social media marketing?
Dynamic
Display
Search
Customer List
Why Online Marketing?
In online marketing, customers are able to communicate two-way.
We can always customize our audience's experience through online marketing and also reach our customers at the right time through effective online marketing.
It is possible for online marketing to handle millions of customers simultaneously because it can run multiple online businesses simultaneously.
All of the above
The Ps that marketing depends on are -
Product
Place
Price
Promotion
What is the full form of CPC?
Click Per Cost
Cost Per Click
Cost Per Closure
Closure Per Click
CPA can be calculated by using the formula -
Total Cost of a Campaign / Number of Conversions
Number of Conversions / Total Cost of a Campaign
Average Cost of a Campaign / Number of Conversions
Total Cost of a Campaign / Percentage of Conversions
Which of the following is/are the type of Remarketing?
Video
Search
Display
All of the above
Online Marketing can be measured using the -
Google Adwords
Google Analytics
Google Adsense
None
Which of the following is an E-commerce platform?
Shopify
Magneto
Wix
All of the above
In ____ marketing, a variety of offline promotional and advertising methods are used to reach target customers.
Traditional
Online
Offline
Both A and C
In order to index web sites, websites collections, or HTML documents, we create web ____.
Pointers
Indexes
Sites
Pages
What is the full form of KPI?
Key Program Indicator
Key Performance Indicator
Key Problem Indicator
None
Which of the following is /are the type of Online Marketing?
Re-marketing
Affiliate Marketing
Mobile Marketing
All of the above
Which of the following is/are the type of marketing?
Traditional Marketing
Offline Marketing
Online Marketing
All of the above
Navigation via ____ is a feature that allows users to move from a current page to the website's home page by following the links on the page.
Breadcrumbs
Breadcumbs
Beadcumbs
Bedcrumbs
How many types of leads are there in lead marketing?
Marketing Qualified Lead
Sales Qualified Lead
Service Qualified Lead
All of the above
How many types of Online Marketing are there?
6
7
8
9
What is CPM also known as -
Cost Per Hundred
Cost Per Thousand
Cost Per Million
Cost Per Maiden
To attract, acquire, and engage customers, ____v marketing involves creating, publishing, and distributing relevant content.
Content
Affiliate
Mobile