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Current Affairs January 2024

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Creating reciprocal links between two websites is known as ____.

A. Forum Posting

B. Similar linking

C. Reciprocal linking

D. Article submission

Correct Answer :

C. Reciprocal linking


Creating reciprocal links between two websites is known as reciprocal linking.

Related Questions

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Miscellaneous Meta tags provide additional information to the web spider besides ____.

A. Title

B. Description

C. Meta keywords

D. All of the above

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Based on the importance and authority of a page, Pagerank determines a score on a 0 to 10 scale according to the ____ of links to it.

A. Quality

B. Quantity

C. Both A and B

D. None of the above

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4

What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?

A. Trafficjacking

B. Visitorjacking

C. Viewjacking

D. Pagejacking

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4

How to optimize the headings?

A. Put an H1 tag on each page

B. It should be unique

C. It should be relevant and descriptive

D. All of the above

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4

How to choose the best keywords?

A. Use long-tail keywords

B. Perform latent semantic indexing

C. Use location-based keywords

D. All of the above

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4

Which of the following can be termed as good keyword selection and placement strategies?

A. Targeting synonyms of the main keyword

B. Targeting the highest searched keywords only

C. Copying competitor keywords

D. Optimizing five or more keywords per page

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4

What is/are the important thing(s) to look into for the link partners?

A. Your content or information should be related to the site

B. Don't forget to keep your links focused on your site

C. Information that is unique and relevant should be shared

D. All of the above

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Which of the following comes under the keywords research tools?

A. SEMRUSH

B. Google

C. Search Engine

D. Portal

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4

In the press release, the most important information should be added in the -

A. Opening Paragraph

B. Middle Paragraph

C. End Paragraph

D. None

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Search engines interpret the robots ____ to determine how to treat the content of a page, which is important for on-page optimization.

A. Meta tag

B. Meta keywords

C. Meta description

D. None

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The de-facto version of a page located on the primary URL you want associated with the content is known as:

A. Home Page

B. Canonical Version

C. Heretical Version

D. Empirical Version

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4

What is/are the benefit(s) of article submission?

A. Backlinks cannot be built in a simple yet effective manner

B. Backlinks from popular websites are generated as a result

C. In addition to enhancing marketing results, it cannot increase the popularity of your brand or product on the Internet

D. All of the above

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4

A topic's popularity over time can be seen on Google ____.

A. Analytics

B. Trends

C. Adwords

D. Search Engine

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What is the most likely time period required for getting a google page ranking?

A. 1 week

B. 3 weeks

C. 1 month

D. More than 3 months

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4

Off-page optimization techniques such as ____ submission involve submitting a website directly to search engines for indexing and listing.

A. Press release

B. Search engine

C. Social directory

D. Article

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4

____, a 404 error will occur.

A. If the requested page has been removed

B. If there is a wrong link on your site

C. Both A and B

D. None of the above

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By participating in online discussion forums, you can generate quality ____ links.

A. Inbound

B. External

C. Outbound

D. None

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4

Which of the following facts about Alexa are correct?

A. Alexa provides free data on relative website visitor traffic

B. Alexa and Quantcast provide information on visitor household incomes

C. Alexa is biased towards US based traffic

D. Quantcast only tracks people who have installed the Quantcast toolbar

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4

Which of the following is the best SEO tool?

A. SEMrush

B. Ahrefs

C. Serpstat

D. All of the above

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4

In order to optimize the content, one should focus on the -

A. Title tags

B. Meta description

C. Meta keywords

D. All of the above

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4

What is/are the benefit(s) of HTML Sitemaps?

A. A well-organized daily routine includes every page of the website

B. It oversees the connection between your pages and subpages and determines how they will be structured

C. The content you want to display on your homepage is just a click or two away

D. All of the above

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4

HTTP status code ___ indicates a redirected page.

A. 300

B. 301

C. 302

D. 303

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Which of the following is TRUE about optimizing meta descriptions?

A. Users have a tendency to pay attention to meta descriptions containing important keywords

B. Simple and relevant should be the goal

C. A compelling story should be told

D. All of the above

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4

Which of the following options are correct regarding the Keyword Effectiveness Index (KEI) of a particular keyword?

A. It is directly proportional to the popularity of the keyword

B. It is inversely proportional to the competiton for the keyword

C. It is directly proportional to the chances of the keyword ranking on the first page of the Google search results

D. None of the above

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4

Which of the following comes under the White Hat SEO technique?

A. Good Content

B. Ease of Navigation

C. Site Performance

D. All of the above

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4

What is the method(s) to create hidden text?

A. In order to make the content and background indistinguishable, the colors are kept the same

B. The content can also be hidden using CSS

C. Both A and B

D. None of the above

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4

Which of the following is NOT a best practice for creating high quality title tags?

A. Make sure the title is unique for every page

B. Include an exhaustive list of keywords

C. Limit the tag to 65 characters, including spaces

D. Write compelling copy that encourages users to click your listing

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4

What is Page Rank?

A. The Alexa technology for ranking pages.

B. The way Yahoo! measures how popular a given page is based on the number and quality of sites that link to it.

C. The search relevancy of a page compared to the other pages in the search engine

D. The way Google measures how popular a given page is based on the number and quality of sites that link to it.

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If a websites search engine saturation with respect to a particular search engine is 20%, what does it mean?

A. 20% of the web pages of the website have been indexed by the search engine

B. Only 20% of the pages of the website will be indexed by the search engine

C. 20% of the websites pages will never be indexed

D. The website ranks in the first 20% of all websites indexed by the search engine for its most important search terms

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How to write good alt text?

A. Make it descriptive

B. Make it short

C. Use keywords

D. All of the above