Which of the following options are correct regarding the Keyword Effectiveness Index (KEI) of a particular keyword?
It is directly proportional to the popularity of the keyword
It is inversely proportional to the competiton for the keyword
It is directly proportional to the chances of the keyword ranking on the first page of the Google search results
None of the above
Correct Answer :
C. It is directly proportional to the chances of the keyword ranking on the first page of the Google search results
Related Questions
Which of the following is a tag?
Audience
Distribution
Copyright
All of the above
Which of the following comes under the keywords research tools?
SEMRUSH
Search Engine
Portal
____, a 404 error will occur.
If the requested page has been removed
If there is a wrong link on your site
Both A and B
None of the above
Which of the following methods can help you get around the Google Sandbox?
Buying an old Website and getting it ranked
Buying a Google Adwords PPC campaign
Placing the website on a sub domain of a ranked website and then 301 re-directing the site after it has been indexed
Getting a DMOZ listing
How many heading tags there could be?
4
5
6
7
What is Page Rank?
The Alexa technology for ranking pages.
The way Yahoo! measures how popular a given page is based on the number and quality of sites that link to it.
The search relevancy of a page compared to the other pages in the search engine
The way Google measures how popular a given page is based on the number and quality of sites that link to it.
Writing a ____ and submitting it to PR sites is the process of announcing new products or services of a company.
RSS feed
Article
Blog
Press release
What term is commonly used to describe the shuffling of positions in search engine results in between major updates?
Waves
Flux
Shuffling
Swaying
What is the method(s) to create hidden text?
In order to make the content and background indistinguishable, the colors are kept the same
The content can also be hidden using CSS
Both A and B
None of the above
A canonical URL must be used if your website has ____ pages with similar content, or if your site's content appears on another website as well.
One
Two
Two or more
None
Based on the importance and authority of a page, Pagerank determines a score on a 0 to 10 scale according to the ____ of links to it.
Quality
Quantity
Both A and B
None of the above
Which of the following comes under Black Hat SEO?
Optimizing search engine rankings involves using techniques that follow search engine guidelines
Content that is relevant and of high quality is provided to users
It is preferred by people who are looking for a quick return on investment
Titles, metatags, and body content should be optimized for keyword usage
Which of the following search engines or directories provides the main search results for AOL?
Lycos
DMOZ
Yahoo
How to write good alt text?
Make it descriptive
Make it short
Use keywords
All of the above
Which of the following facts about Alexa are correct?
Alexa provides free data on relative website visitor traffic
Alexa and Quantcast provide information on visitor household incomes
Alexa is biased towards US based traffic
Quantcast only tracks people who have installed the Quantcast toolbar
Which of the following is the best SEO tool?
SEMrush
Ahrefs
Serpstat
All of the above
Which of the following options describes the correct meaning of Mouse Trapping?
The technique of monitoring the movement of the mouse on the webpage
The technique of monitoring the area on which an advertisement was clicked
The web browser trick, which attempts to redirect visitors away from major websites through a spyware program
The web browser trick, which attempts to keep a visitor captive at on a website
How to optimize title tags?
Use keyword separation
Don't repeat title tags
Don't use the website or company name
All of the above
Internal links are links between pages on the same domain, and _____ is the process of creating them.
Internet link building
Internal link building
Intra link building
Interesting link building
An important _____ on your webpage is called the meta keyword.
Keyword
Phrase
Both A and B
None of the above
What is/are the important thing(s) to look into for the link partners?
Your content or information should be related to the site
Don't forget to keep your links focused on your site
Information that is unique and relevant should be shared
All of the above
Miscellaneous Meta tags provide additional information to the web spider besides ____.
Title
Description
Meta keywords
All of the above
Which of the following is a popular forum discussion site?
Yahoo Answers
Mylot
Stackoverflow
All of the above
What is the term for Optimization strategies that are in an unknown area of reputability/validity?
Red hat techniques
Silver hat techniques
Grey hat techniques
Shady hat techniques
Google uses PageRank to ____ links.
Add
Analyze
Remove
Alter
How to optimize the headings?
Put an H1 tag on each page
It should be unique
It should be relevant and descriptive
All of the above
If you enter Help site:www.iqsanswers.com in the Google search box, what will Google search for?
It will open up the Google help pages applicable to www.iqsanswers.com
It will find pages about help within www.iqsanswers.com
It will only find page titles about help within www.iqsanswers.com
It will direct you to the request page for re-indexing of www.iqsanswers.com
What does the 301 server response code signify?
Not Modified
Moved Permanently
syntax error in the request
Payment is required
How are site maps important for the search engine optimization process?
Site maps help the search engine editorial staff to quickly go through a website, hence ensuring quicker placement
Google gives credit to the websites having site maps. The GoogleBot looks for the keyword or title Site Map on the home page of a website.
Site maps help the search engine spider pick up more pages from the website
None of the above
In order to increase your search engine ranking, you should submit RSS feeds to ____ submission directory sites.
Article
RSS feed
Blog
Search Engine