A. Use long-tail keywords

B. Perform latent semantic indexing

C. Use location-based keywords

D. All of the above

A. Spreading

B. Dilating

C. RSD (realtime synonym detection)

D. Stemming

A. Optimizing search engine rankings involves using techniques that follow search engine guidelines

B. Content that is relevant and of high quality is provided to users

C. It is preferred by people who are looking for a quick return on investment

D. Titles, metatags, and body content should be optimized for keyword usage

A. Updated

B. Outdated

C. Current

D. None

A. Frontlinks

B. Backlinks

C. Boundlinks

D. Hidelinks

A. Make sure the title is unique for every page

B. Include an exhaustive list of keywords

C. Limit the tag to 65 characters, including spaces

D. Write compelling copy that encourages users to click your listing

A. Use long-tail keywords

B. Perform latent semantic indexing

C. Use location-based keywords

D. All of the above

A. Fast Indexing

B. Higher link popularity

C. Higher page rank

D. All of the above

A. There is no specific advantage for search engines

B. It increases relevance to Yahoo! and MSN/Live, although Google & Ask ignore it

C. They will be bolded in searches for that term

D. You have to have a term in Meta Keywords in order to bid for AdWords to that page

A. It will allow Google to crawl any of the dynamically generated pages. It will also allow thealtavista scooter bot to access every page

B. It will disallow Google from crawling any of the dynamically generated pages. It will also disallow the altavista scooter bot from accessing any page

C. It will disallow Google from crawling any of the dynamically generated pages. It will allow the altavista scooter bot to access every page

D. None of the above

A. Meta Keywords

B. Meta Description

C. Title

D. Body Text

A. On-Page

B. Off-Page

C. Both A and B

D. None of the above

A. The box with paid ads that appear when you perform a search.

B. This is where sites are kept till they get mature enough to be included in the top rankings for a particular keyword

C. A special category of sites that are listed in kid-safe searches

D. The first 10 search results for a particular keyword.

A. Increase Website Traffic

B. Free online promotion

C. Quality backlinks

D. All of the above

A. The Alexa technology for ranking pages.

B. The way Yahoo! measures how popular a given page is based on the number and quality of sites that link to it.

C. The search relevancy of a page compared to the other pages in the search engine

D. The way Google measures how popular a given page is based on the number and quality of sites that link to it.

A. User-friendly navigation

B. Help provide relevant data

C. Decrease bounce rate

D. All of the above

A. When you have made changes to your site.

B. When you have changed your hosting provider and the IP address of your site.

C. After you have been banned from the search engine for black hat practices and you have corrected your wrongdoings.

D. When you are not happy with your current ratings.

A. Google will find the web pages about certification and also containing the word networking

B. Google will find ALL the web pages containing the word word Certification and Networking

C. Google will find ALL the web pages in which the words Certification and Networking appear together.

D. Google will find the web pages about Certification that do not contain the word Networking

A. It is the main body of text on a particular web page

B. It is the text within the left or top panel of a web page

C. It is the visible text that is hyper linked to another page

D. It is the most prominent text on the page that the search engines use to assign a title to the page

A. Your presence and your products or services are communicated to search engines in this way

B. Google, Yahoo, MSN, and other search engines can index your website

C. You don't have to wait for the web crawler to discover your site organically since it helps you get discovered quickly by web spiders

D. All of the above

A. Reliable

B. Non-reliable

C. Reliant

D. Non-reliant

A. Site maps help the search engine editorial staff to quickly go through a website, hence ensuring quicker placement

B. Google gives credit to the websites having site maps. The GoogleBot looks for the keyword or title Site Map on the home page of a website.

C. Site maps help the search engine spider pick up more pages from the website

D. None of the above

A. 1 week

B. 3 weeks

C. 1 month

D. More than 3 months

A. Title tags

B. Meta description

C. Meta keywords

D. All of the above

A. Search Engine

B. Webpage

C. Web portal

D. Web browser

A. The technique of monitoring the movement of the mouse on the webpage

B. The technique of monitoring the area on which an advertisement was clicked

C. The web browser trick, which attempts to redirect visitors away from major websites through a spyware program

D. The web browser trick, which attempts to keep a visitor captive at on a website

A. Analytics

B. Trends

C. Adwords

D. Search Engine

A. Meta tag

B. Meta keywords

C. Meta description

D. None

A. Inbound

B. External

C. Outbound

D. None

A. It is a form of XML

B. It stands for Realtime streamlined syndication

C. It is a good way of displaying static information

D. It is a microsoft technology

A. Having a clear hierarchy and text links

B. Every page should be reachable from at least one static text link

C. If the site map is larger than 100 or so links, you should break the site map into separate pages

D. Keeping the links on a given page to a reasonable number (fewer than 100)