Search Engines
Portals
Algorithms
Domain name
B. Portals
Web Wide World
Web World Wide
World Web Wide
World Wide Web
Fast Indexing
Higher link popularity
Higher page rank
All of the above
401
301
500
404
Keyword
Phrase
Both A and B
None of the above
Audience
Distribution
Copyright
All of the above
The text of the paid links should state the words paid text link for Google to identify it as a paid link
Only Paid text links to non profit websites should be accepted
Paid links should be disclosed through the rel=nofollow attribute in the hyperlink
Paid links should be disclosed through the index=nofollow attribute in the hyperlink
Search Engine
Portal
Domain Name
Algorithm
Updated
Outdated
Current
None
It signifies conflict, too many people wanted the same file at the same time
The page has been permanently removed
The method you are using to access the file is not allowed
The page has temporarily moved
Tag
Category
Description
Keyword
There is no specific advantage for search engines
It increases relevance to Yahoo! and MSN/Live, although Google & Ask ignore it
They will be bolded in searches for that term
You have to have a term in Meta Keywords in order to bid for AdWords to that page
If you have two versions of a document on your website, Google recommends that you only allow the indexing of the better version
Linking to a page inconsistently does not affect the way Google views the page/s.
Syndicating your content could lead to Google viewing the material as duplicate
Placeholders for pages which do not have content are never viewed as duplicate content by Google
Improves SEO
Improves relationship
Free marketing
All of the above
The visibility of the link text.
The anchor text, especially the keywords in it.
The place from which the link originates.
The place to which the link leads.
Search Engines
Portals
Servers
None
Targeting synonyms of the main keyword
Targeting the highest searched keywords only
Copying competitor keywords
Optimizing five or more keywords per page
Search Engines
Portals
Algorithms
Domain name
Use keyword separation
Don't repeat title tags
Don't use the website or company name
All of the above
Yahoo
AOL
Lycos
User-friendly navigation
Help provide relevant data
Decrease bounce rate
All of the above
Cloaking
Hidden Text
Doorway Pages
All of the above
Your presence and your products or services are communicated to search engines in this way
Google, Yahoo, MSN, and other search engines can index your website
You don't have to wait for the web crawler to discover your site organically since it helps you get discovered quickly by web spiders
All of the above
They are two way links (reciprocal links)
They are from authority websites
They are voluntary in nature
They are from .edu or .gov extension websites
Search Engine
Social Bookmark
Social Feed
Press Release
XHTML
Windows Media Player Files
Java Applets
Flash Plugin Files
Reliable
Non-reliable
Reliant
Non-reliant
0.01-0.1%
0.1-1%
3-4%
7-10%
Attract visitors from the search engines straight onto the Hallway Page
Organizes the Doorway Pages
Helps people navigate to different Doorway Pages
Enables search engine bots to index the Doorway Pages
SEO focuses on organic/natural search rankings, SEM encompasses all aspects of search marketing
No difference, theyre synonymous
SEO refers to organic/natural listings while SEM covers PPC, or paid search
SEO tends to be a West coast term, SEM is more East coast.
1 week
3 weeks
1 month
More than 3 months