What is/are the benefit(s) of internal link building?
User-friendly navigation
Help provide relevant data
Decrease bounce rate
All of the above
Correct Answer :
D. All of the above
The benefits of internal link building are -
a) User-friendly navigation
b) Help provide relevant data
c) Decrease bounce rate
Related Questions
Which of the following is a popular forum discussion site?
Yahoo Answers
Mylot
Stackoverflow
All of the above
Google uses PageRank to ____ links.
Add
Analyze
Remove
Alter
Which of the following statements is correct with regard to natural links?
They are two way links (reciprocal links)
They are from authority websites
They are voluntary in nature
They are from .edu or .gov extension websites
Which of the following is TRUE about optimizing meta descriptions?
Users have a tendency to pay attention to meta descriptions containing important keywords
Simple and relevant should be the goal
A compelling story should be told
All of the above
Which of the following search engines offers a popular list of the top 50 most searched keywords?
Yahoo
AOL
Lycos
A canonical URL must be used if your website has ____ pages with similar content, or if your site's content appears on another website as well.
One
Two
Two or more
None
Which of the following is a type of link for Off-Page SEO?
Natural
Built
Created
All of the above
Search engine optimization (SEO) is an effective method for ____ the ranking of websites in search engine results.
Increasing
Decreasing
Lowering
None
Search engine results pages display ____ as clickable headlines above website urls.
Title Tags
Search Engines
Meta Keywords
Meta Description
What is the generally accepted difference between SEO and SEM?
SEO focuses on organic/natural search rankings, SEM encompasses all aspects of search marketing
No difference, theyre synonymous
SEO refers to organic/natural listings while SEM covers PPC, or paid search
SEO tends to be a West coast term, SEM is more East coast.
What does the 302 server response code signify?
It signifies conflict, too many people wanted the same file at the same time
The page has been permanently removed
The method you are using to access the file is not allowed
The page has temporarily moved
In order to increase your search engine ranking, you should submit RSS feeds to ____ submission directory sites.
Article
RSS feed
Blog
Search Engine
Which of the following comes under the White Hat SEO technique?
Good Content
Ease of Navigation
Site Performance
All of the above
How are site maps important for the search engine optimization process?
Site maps help the search engine editorial staff to quickly go through a website, hence ensuring quicker placement
Google gives credit to the websites having site maps. The GoogleBot looks for the keyword or title Site Map on the home page of a website.
Site maps help the search engine spider pick up more pages from the website
None of the above
What does the term Keyword Prominence refer to?
It refers to the fact that the importance of choosing high traffic keywords leads to the best return on investment
It refers to the importance attached to getting the right keyword density
It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines
It refers to the fact that the keywords in bold font are given priority by the search engines
How to optimize the headings?
Put an H1 tag on each page
It should be unique
It should be relevant and descriptive
All of the above
Which of the following is NOT a best practice for creating high quality title tags?
Make sure the title is unique for every page
Include an exhaustive list of keywords
Limit the tag to 65 characters, including spaces
Write compelling copy that encourages users to click your listing
A merge of two websites requires redirecting ____ URLs to their correct locations.
Updated
Outdated
Current
None
To attract ____, articles are submitted to article submission directories that are optimized for search engines.
Advertisers
Companies
Bankers
Traffic
A ____ error is a standard HTTP response code that indicates that a client has contacted the server but the server cannot find the requested page.
401
402
403
404
The purpose of an SEO-optimized ____ is to introduce your website to search engines and users, as well as provide information on what your website offers.
Domain name
Hashtags
Portals
Search Engines
____ are high-powered computers used by web hosts to store your website or web pages.
Search Engines
Portals
Servers
None
Search engines interpret the robots ____ to determine how to treat the content of a page, which is important for on-page optimization.
Meta tag
Meta keywords
Meta description
None
Which of the following is TRUE about optimizing meta keywords?
For each page, use more than ten to fifteen meta keywords
Separate your meta keywords with a comma and leave space between them
Meta keywords and phrases should not be repeated
Your meta keyword list should not begin with the most important word
Which blackhat Seo techniques is characterized by a method to decieve search engine, by detecting the search engine bot and feeding it with a different HTML code than the HTML actually served to users?
Coaling
Foisting
Slighting
Cloaking
In the ____ code of a webpage, a meta description is a short paragraph.
CSS
HTML
Java
C++
What is keyword density?
The number of times the keyword is used / (divided by) the total word count on page (minus) the total words in HTML on the page
The number of times the keyword is used x (multiply by) the total word count on page.
The number of times the keyword is used in the page description
The number of times the keyword is used / (divided by) the total word count on the page.
Which of the following comes under the Black Hat SEO technique?
Cloaking
Hidden Text
Doorway Pages
All of the above
Based on the importance and authority of a page, Pagerank determines a score on a 0 to 10 scale according to the ____ of links to it.
Quality
Quantity
Both A and B
None of the above
If a websites search engine saturation with respect to a particular search engine is 20%, what does it mean?
20% of the web pages of the website have been indexed by the search engine
Only 20% of the pages of the website will be indexed by the search engine
20% of the websites pages will never be indexed
The website ranks in the first 20% of all websites indexed by the search engine for its most important search terms