What is the generally accepted difference between SEO and SEM?
SEO focuses on organic/natural search rankings, SEM encompasses all aspects of search marketing
No difference, theyre synonymous
SEO refers to organic/natural listings while SEM covers PPC, or paid search
SEO tends to be a West coast term, SEM is more East coast.
Correct Answer :
A. SEO focuses on organic/natural search rankings, SEM encompasses all aspects of search marketing
Related Questions
What does the term Keyword Prominence refer to?
It refers to the fact that the importance of choosing high traffic keywords leads to the best return on investment
It refers to the importance attached to getting the right keyword density
It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines
It refers to the fact that the keywords in bold font are given priority by the search engines
Which of the following comes under Black Hat SEO?
Optimizing search engine rankings involves using techniques that follow search engine guidelines
Content that is relevant and of high quality is provided to users
It is preferred by people who are looking for a quick return on investment
Titles, metatags, and body content should be optimized for keyword usage
What does SEO stand for?
Search Engine Optimal
Social Engine Optimal
Search Engine Optimization
Social Engine Optimization
____ show the detailed structure of your sites, such as the different sections and the links between them, in a visual manner.
Sitemap
Keyword
Description
Tag
____ provides access to information available on the internet by serving as private locations on the internet.
Search Engines
Portals
Algorithms
Domain name
____ are high-powered computers used by web hosts to store your website or web pages.
Search Engines
Portals
Servers
None
Which blackhat Seo techniques is characterized by a method to decieve search engine, by detecting the search engine bot and feeding it with a different HTML code than the HTML actually served to users?
Coaling
Foisting
Slighting
Cloaking
Which of the following search engines or directories provides the main search results for AOL?
Lycos
DMOZ
Yahoo
In the ____ code of a webpage, a meta description is a short paragraph.
CSS
HTML
Java
C++
What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?
Trafficjacking
Visitorjacking
Viewjacking
Pagejacking
How to write good alt text?
Make it descriptive
Make it short
Use keywords
All of the above
Which of the following is the best SEO tool?
SEMrush
Ahrefs
Serpstat
All of the above
Which of the following search engines offers a popular list of the top 50 most searched keywords?
Yahoo
AOL
Lycos
It indicates a ____ web host if the server downtime affects websites frequently.
Reliable
Non-reliable
Reliant
Non-reliant
If a websites search engine saturation with respect to a particular search engine is 20%, what does it mean?
20% of the web pages of the website have been indexed by the search engine
Only 20% of the pages of the website will be indexed by the search engine
20% of the websites pages will never be indexed
The website ranks in the first 20% of all websites indexed by the search engine for its most important search terms
What is the name of the search engine technology due to which a query for the word actor will also show search results for related words such as actress, acting or act?
Spreading
Dilating
RSD (realtime synonym detection)
Stemming
What is Page Rank?
The Alexa technology for ranking pages.
The way Yahoo! measures how popular a given page is based on the number and quality of sites that link to it.
The search relevancy of a page compared to the other pages in the search engine
The way Google measures how popular a given page is based on the number and quality of sites that link to it.
What will the following robots.txt file do?
User-agent:Googlebot
Disallow:/*?
User-agent:Scooter
Disallow:
It will allow Google to crawl any of the dynamically generated pages. It will also allow thealtavista scooter bot to access every page
It will disallow Google from crawling any of the dynamically generated pages. It will also disallow the altavista scooter bot from accessing any page
It will disallow Google from crawling any of the dynamically generated pages. It will allow the altavista scooter bot to access every page
None of the above
How to choose the best keywords?
Use long-tail keywords
Perform latent semantic indexing
Use location-based keywords
All of the above
Which of the following statements about RSS are correct?
It is a form of XML
It stands for Realtime streamlined syndication
It is a good way of displaying static information
It is a microsoft technology
The purpose of an SEO-optimized ____ is to introduce your website to search engines and users, as well as provide information on what your website offers.
Domain name
Hashtags
Portals
Search Engines
Which of the following methods can help you get around the Google Sandbox?
Buying an old Website and getting it ranked
Buying a Google Adwords PPC campaign
Placing the website on a sub domain of a ranked website and then 301 re-directing the site after it has been indexed
Getting a DMOZ listing
By using Open Graph meta tags, you can improve your current marketing strategy by -
Social media sites can gather more information from your links when you use them
With it, you can display your content more accurately, thereby increasing Click-Through Rates (CTRs)
Both A and B
None of the above
The de-facto version of a page located on the primary URL you want associated with the content is known as:
Home Page
Canonical Version
Heretical Version
Empirical Version
How to optimize domain names?
Choose a .com extension
Choose suitable words
Length
All of the above
What is/are the important thing(s) to look into for the link partners?
Your content or information should be related to the site
Don't forget to keep your links focused on your site
Information that is unique and relevant should be shared
All of the above
Browsers and search engines use the Meta tags to gather information about the ____. The content of Meta tags is not displayed on the _____.
Search Engine
Webpage
Web portal
Web browser
What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?
Traffic jacking
Visitors Jacking
View Jacking
Page Jacking
Miscellaneous Meta tags provide additional information to the web spider besides ____.
Title
Description
Meta keywords
All of the above
What is the generally accepted difference between SEO and SEM?
SEO focuses on organic/natural search rankings, SEM encompasses all aspects of search marketing
No difference, theyre synonymous
SEO refers to organic/natural listings while SEM covers PPC, or paid search
SEO tends to be a West coast term, SEM is more East coast.