XHTML
Windows Media Player Files
Java Applets
Flash Plugin Files
A. XHTML
Quality
Quantity
Both A and B
None of the above
Optimizing search engine rankings involves using techniques that follow search engine guidelines
Content that is relevant and of high quality is provided to users
It is preferred by people who are looking for a quick return on investment
Titles, metatags, and body content should be optimized for keyword usage
Use meta robots=noindex, nofollow
Use meta robots=index, nofollow
Use meta robots=noindex, follow
Use meta robots=autobot, decepticon
Frontlinks
Backlinks
Boundlinks
Hidelinks
Having a clear hierarchy and text links
Every page should be reachable from at least one static text link
If the site map is larger than 100 or so links, you should break the site map into separate pages
Keeping the links on a given page to a reasonable number (fewer than 100)
Choose a .com extension
Choose suitable words
Length
All of the above
Article
RSS feed
Blog
Search Engine
The technique of monitoring the movement of the mouse on the webpage
The technique of monitoring the area on which an advertisement was clicked
The web browser trick, which attempts to redirect visitors away from major websites through a spyware program
The web browser trick, which attempts to keep a visitor captive at on a website
Internet Explorer
Search engine spiders
Opera
SQL Server database attached to a website
Buying an old Website and getting it ranked
Buying a Google Adwords PPC campaign
Placing the website on a sub domain of a ranked website and then 301 re-directing the site after it has been indexed
Getting a DMOZ listing
Reliable
Non-reliable
Reliant
Non-reliant
Strengths
Weaknesses
Both A and B
None of the above
Keyword Stuffing
Duplicate Content
Cloaking
All of the above
Internet link building
Internal link building
Intra link building
Interesting link building
Title
Meta keywords
Meta description
All of the above
Site maps help the search engine editorial staff to quickly go through a website, hence ensuring quicker placement
Google gives credit to the websites having site maps. The GoogleBot looks for the keyword or title Site Map on the home page of a website.
Site maps help the search engine spider pick up more pages from the website
None of the above
4
5
6
7
Advertisers
Companies
Bankers
Traffic
Bing
Yahoo
All of the above
They are greatly beneficial to SEO
They are also called Link Farms
They are Paid Listings
They contain numerous inbound links
401
301
500
404
Add
Analyze
Remove
Alter
Not to index the homepage and not to follow the links in the page
Not to index the page and not to follow the links in the page
To index the page and not to follow the links in the page
Not to index the page but to follow the links in the page
Sitemap
Keyword
Description
Tag
1 week
3 weeks
2 months
More than 3 months
Google will find the web pages about certification and also containing the word networking
Google will find ALL the web pages containing the word word Certification and Networking
Google will find ALL the web pages in which the words Certification and Networking appear together.
Google will find the web pages about Certification that do not contain the word Networking
Social media sites can gather more information from your links when you use them
With it, you can display your content more accurately, thereby increasing Click-Through Rates (CTRs)
Both A and B
None of the above
Tag
Category
Description
Keyword
SEMrush
Ahrefs
Serpstat
All of the above
Use long-tail keywords
Perform latent semantic indexing
Use location-based keywords
All of the above