Search engine results pages display ____ as clickable headlines above website urls.
Title Tags
Search Engines
Meta Keywords
Meta Description
Correct Answer :
A. Title Tags
Search engine results pages display title tags as clickable headlines above website URLs.
Related Questions
____ are other names for Canonical Tags.
Canonical URLs
URL canonicalization
Both A and B
None of the above
What is/are the benefit(s) of internal link building?
User-friendly navigation
Help provide relevant data
Decrease bounce rate
All of the above
What does the term Keyword Prominence refer to?
It refers to the fact that the importance of choosing high traffic keywords leads to the best return on investment
It refers to the importance attached to getting the right keyword density
It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines
It refers to the fact that the keywords in bold font are given priority by the search engines
Which of the following comes under the keywords research tools?
SEMRUSH
Search Engine
Portal
Which of the following statements about RSS are correct?
It is a form of XML
It stands for Realtime streamlined syndication
It is a good way of displaying static information
It is a microsoft technology
Which of the following search engines offers a popular list of the top 50 most searched keywords?
Yahoo
AOL
Lycos
Which of the following content types is most easily crawled by the major web search engines (Google, Yahoo!, MSN/Live & Ask.com)?
XHTML
Windows Media Player Files
Java Applets
Flash Plugin Files
Which of the following statements about FFA pages are true?
They are greatly beneficial to SEO
They are also called link farms
They are paid listings
They contain numerous inbound links
To improve a website's ranking on search engine result pages, ____ optimization refers to all actions taken outside of the website itself.
On-Page
Off-Page
Both A and B
None of the above
Internal links are links between pages on the same domain, and _____ is the process of creating them.
Internet link building
Internal link building
Intra link building
Interesting link building
How to optimize domain names?
Choose a .com extension
Choose suitable words
Length
All of the above
Which of the following website design guidelines have been recommended by Google?
Having a clear hierarchy and text links
Every page should be reachable from at least one static text link
If the site map is larger than 100 or so links, you should break the site map into separate pages
Keeping the links on a given page to a reasonable number (fewer than 100)
Which of the following are the types of meta tags?
Title
Meta keywords
Meta description
All of the above
What is the method(s) to create hidden text?
In order to make the content and background indistinguishable, the colors are kept the same
The content can also be hidden using CSS
Both A and B
None of the above
By participating in online discussion forums, you can generate quality ____ links.
Inbound
External
Outbound
None
Which of the following methods can help you get around the Google Sandbox?
Buying an old Website and getting it ranked
Buying a Google Adwords PPC campaign
Placing the website on a sub domain of a ranked website and then 301 re-directing the site after it has been indexed
Getting a DMOZ listing
By using Open Graph meta tags, you can improve your current marketing strategy by -
Social media sites can gather more information from your links when you use them
With it, you can display your content more accurately, thereby increasing Click-Through Rates (CTRs)
Both A and B
None of the above
Search engine optimization (SEO) is an effective method for ____ the ranking of websites in search engine results.
Increasing
Decreasing
Lowering
None
Which of the following can be termed as good keyword selection and placement strategies?
Targeting synonyms of the main keyword
Targeting the highest searched keywords only
Copying competitor keywords
Optimizing five or more keywords per page
Which of the following is not an examples of agents?
Internet Explorer
Search engine spiders
Opera
SQL Server database attached to a website
What term is commonly used to describe the shuffling of positions in search engine results in between major updates?
Waves
Flux
Shuffling
Swaying
What is the name of the search engine technology due to which a query for the word actor will also show search results for related words such as actress, acting or act?
Spreading
Dilating
RSD (realtime synonym detection)
Stemming
Based on the importance and authority of a page, Pagerank determines a score on a 0 to 10 scale according to the ____ of links to it.
Quality
Quantity
Both A and B
None of the above
What does Alt text stand for?
Alternate text
Alternative text
Alternation text
Alter text
How can Meta Description tags help with the practice of search engine optimization?
Trick question meta description are NOT important
They help to tell the engines which keywords are most important on your page
They serve as the copy that will entice searchers to click on your listing
Theyre an important ranking factor in the search algorithms
Some words, when followed by a colon, have special meanings to yahoo. What is performed by the link: Operator?
it shows all the outbound links from the url
It shows how many pages of the site yahoo is pointing to
It shows all the pages that point to that url
It show urls with broken links
An important _____ on your webpage is called the meta keyword.
Keyword
Phrase
Both A and B
None of the above
If you want a page to pass value through its links, but stay out of the search engines indices, which of the following tags should you place in the header?
Use meta robots=noindex, nofollow
Use meta robots=index, nofollow
Use meta robots=noindex, follow
Use meta robots=autobot, decepticon
By incorporating your ____ into RSS feeds, you can improve your website's ranking.
Main keywords
Phrases
Both A and B
None of the above
You may also call hidden text ____ because it cannot be read or seen by your visitors.
Invisible text
Fake text
Both A and B
None of the above