Search engine optimization (SEO) is an effective method for ____ the ranking of websites in search engine results.
Increasing
Decreasing
Lowering
None
Correct Answer :
A. Increasing
Search engine optimization (SEO) is an effective method for increasing the ranking of websites in search engine results.
Related Questions
Why is it bad idea from SEO perspective to host free articles and write ups that are very common on the internet?
Because they will not lead to fresh traffic
Because you could be penalize by search engine for using duplicate contents
Because you will not get the benefits of proper keyword targeting
Because people could turn up claiming copyright infringement
What does the 302 server response code signify?
It signifies conflict, too many people wanted the same file at the same time
The page has been permanently removed
The method you are using to access the file is not allowed
The page has temporarily moved
Writing a ____ and submitting it to PR sites is the process of announcing new products or services of a company.
RSS feed
Article
Blog
Press release
Which of the following methods can help you get around the Google Sandbox?
Buying an old Website and getting it ranked
Buying a Google Adwords PPC campaign
Placing the website on a sub domain of a ranked website and then 301 re-directing the site after it has been indexed
Getting a DMOZ listing
Some words, when followed by a colon, have special meanings to yahoo. What is performed by the link: Operator?
it shows all the outbound links from the url
It shows how many pages of the site yahoo is pointing to
It shows all the pages that point to that url
It show urls with broken links
Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword six sigma?
Yahoo Search Term Suggestion Tool
Alexa
Google Traffic Estimator
Google Trends
What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?
Traffic jacking
Visitors Jacking
View Jacking
Page Jacking
Google uses PageRank to ____ links.
Add
Analyze
Remove
Alter
Search engine results pages display ____ as clickable headlines above website urls.
Title Tags
Search Engines
Meta Keywords
Meta Description
By conducting ____ your target audience's queries, you can determine what information they are searching for and the keywords they are using.
Keyword Research
Analyzing
Both A and B
None of the above
What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?
Trafficjacking
Visitorjacking
Viewjacking
Pagejacking
What is Keyword Density?
The number of times the keyword is used / (DIVIDED BY) the total word count on page (MINUS)the total words in HTML on the page
The number of times the keyword is used X (MULTIPLIED BY) the total word count on page
The number of times the keyword is used in the page description
The number of times the keyword is used in the page title
What is/are the benefit(s) of internal link building?
User-friendly navigation
Help provide relevant data
Decrease bounce rate
All of the above
Which of the following search engines offers a popular list of the top 50 most searched keywords?
Yahoo
AOL
Lycos
What is/are the important thing(s) to look into for the link partners?
Your content or information should be related to the site
Don't forget to keep your links focused on your site
Information that is unique and relevant should be shared
All of the above
What is the advantage of putting all of your important keywords in the Meta Keywords tag?
There is no specific advantage for search engines
It increases relevance to Yahoo! and MSN/Live, although Google & Ask ignore it
They will be bolded in searches for that term
You have to have a term in Meta Keywords in order to bid for AdWords to that page
Which of the following are the internal factors in SWOT Analysis?
Strengths
Weaknesses
Both A and B
None of the above
In order to optimize the content, one should focus on the -
Title tags
Meta description
Meta keywords
All of the above
To attract ____, articles are submitted to article submission directories that are optimized for search engines.
Advertisers
Companies
Bankers
Traffic
10 people do a web search. In response, they see links to a variety of web pages. Three of the 10 people choose one particular link. That link then has a _______ click through rate.
less than 30%
30 percent
more than 30%
None of the above
You may also call hidden text ____ because it cannot be read or seen by your visitors.
Invisible text
Fake text
Both A and B
None of the above
____ are high-powered computers used by web hosts to store your website or web pages.
Search Engines
Portals
Servers
None
What does the term Keyword Prominence refer to?
It refers to the fact that the importance of choosing high traffic keywords leads to the best return on investment
It refers to the importance attached to getting the right keyword density
It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines
It refers to the fact that the keywords in bold font are given priority by the search engines
Based on the importance and authority of a page, Pagerank determines a score on a 0 to 10 scale according to the ____ of links to it.
Quality
Quantity
Both A and B
None of the above
What is keyword density?
The number of times the keyword is used / (divided by) the total word count on page (minus) the total words in HTML on the page
The number of times the keyword is used x (multiply by) the total word count on page.
The number of times the keyword is used in the page description
The number of times the keyword is used / (divided by) the total word count on the page.
____ provides access to information available on the internet by serving as private locations on the internet.
Search Engines
Portals
Algorithms
Domain name
Which of the following comes under Black Hat SEO?
Optimizing search engine rankings involves using techniques that follow search engine guidelines
Content that is relevant and of high quality is provided to users
It is preferred by people who are looking for a quick return on investment
Titles, metatags, and body content should be optimized for keyword usage
What is Page Rank?
The Alexa technology for ranking pages.
The way Yahoo! measures how popular a given page is based on the number and quality of sites that link to it.
The search relevancy of a page compared to the other pages in the search engine
The way Google measures how popular a given page is based on the number and quality of sites that link to it.
Which of the following is a popular search engine?
Bing
Yahoo
All of the above
What is the method(s) to create hidden text?
In order to make the content and background indistinguishable, the colors are kept the same
The content can also be hidden using CSS
Both A and B
None of the above