4
5
6
7
C. 6
Your content or information should be related to the site
Don't forget to keep your links focused on your site
Information that is unique and relevant should be shared
All of the above
Updated
Outdated
Current
None
They are greatly beneficial to SEO
They are also called link farms
They are paid listings
They contain numerous inbound links
Search Engine
Social Bookmark
Social Feed
Press Release
Having a clear hierarchy and text links
Every page should be reachable from at least one static text link
If the site map is larger than 100 or so links, you should break the site map into separate pages
Keeping the links on a given page to a reasonable number (fewer than 100)
The technique of monitoring the movement of the mouse on the webpage
The technique of monitoring the area on which an advertisement was clicked
The web browser trick, which attempts to redirect visitors away from major websites through a spyware program
The web browser trick, which attempts to keep a visitor captive at on a website
Opening Paragraph
Middle Paragraph
End Paragraph
None
Search Engine Optimal
Social Engine Optimal
Search Engine Optimization
Social Engine Optimization
Natural
Built
Created
All of the above
Audience
Distribution
Copyright
All of the above
It signifies conflict, too many people wanted the same file at the same time
The page has been permanently removed
The method you are using to access the file is not allowed
The page has temporarily moved
Links
Content
Page Structure
All of the above
it shows all the outbound links from the url
It shows how many pages of the site yahoo is pointing to
It shows all the pages that point to that url
It show urls with broken links
Meta Keywords
Meta Description
Title
Body Text
User-friendly navigation
Help provide relevant data
Decrease bounce rate
All of the above
401
301
500
404
They are two way links (reciprocal links)
They are from authority websites
They are voluntary in nature
They are from .edu or .gov extension websites
Analytics
Trends
Adwords
Search Engine
The text of the paid links should state the words paid text link for Google to identify it as a paid link
Only Paid text links to non profit websites should be accepted
Paid links should be disclosed through the rel=nofollow attribute in the hyperlink
Paid links should be disclosed through the index=nofollow attribute in the hyperlink
Press release
Search engine
Social directory
Article
Make it descriptive
Make it short
Use keywords
All of the above
Because they will not lead to fresh traffic
Because you could be penalize by search engine for using duplicate contents
Because you will not get the benefits of proper keyword targeting
Because people could turn up claiming copyright infringement
SEO focuses on organic/natural search rankings, SEM encompasses all aspects of search marketing
No difference, theyre synonymous
SEO refers to organic/natural listings while SEM covers PPC, or paid search
SEO tends to be a West coast term, SEM is more East coast.
4
5
6
7
Meta tag
Meta keywords
Meta description
None
Use keyword separation
Don't repeat title tags
Don't use the website or company name
All of the above
There is no specific advantage for search engines
It increases relevance to Yahoo! and MSN/Live, although Google & Ask ignore it
They will be bolded in searches for that term
You have to have a term in Meta Keywords in order to bid for AdWords to that page
Lycos
DMOZ
Yahoo
Targeting synonyms of the main keyword
Targeting the highest searched keywords only
Copying competitor keywords
Optimizing five or more keywords per page
The Alexa technology for ranking pages.
The way Yahoo! measures how popular a given page is based on the number and quality of sites that link to it.
The search relevancy of a page compared to the other pages in the search engine
The way Google measures how popular a given page is based on the number and quality of sites that link to it.