To improve a website's ranking on search engine result pages, ____ optimization refers to all actions taken outside of the website itself.
On-Page
Off-Page
Both A and B
None of the above
Correct Answer :
B. Off-Page
To improve a website's ranking on search engine result pages, off-page optimization refers to all actions taken outside of the website itself.
Related Questions
The purpose of an SEO-optimized ____ is to introduce your website to search engines and users, as well as provide information on what your website offers.
Domain name
Hashtags
Portals
Search Engines
Creating reciprocal links between two websites is known as ____.
Forum Posting
Similar linking
Reciprocal linking
Article submission
Which of the following content types is most easily crawled by the major web search engines (Google, Yahoo!, MSN/Live & Ask.com)?
XHTML
Windows Media Player Files
Java Applets
Flash Plugin Files
What is/are the benefit(s) of Social Bookmark Submission?
Increase Website Traffic
Free online promotion
Quality backlinks
All of the above
What is keyword density?
The number of times the keyword is used / (divided by) the total word count on page (minus) the total words in HTML on the page
The number of times the keyword is used x (multiply by) the total word count on page.
The number of times the keyword is used in the page description
The number of times the keyword is used / (divided by) the total word count on the page.
How to write good alt text?
Make it descriptive
Make it short
Use keywords
All of the above
Which of the following is/are an/example of Black Hat SEO?
Keyword Stuffing
Duplicate Content
Cloaking
All of the above
What is Anchor Text?
It is the main body of text on a particular web page
It is the text within the left or top panel of a web page
It is the visible text that is hyper linked to another page
It is the most prominent text on the page that the search engines use to assign a title to the page
What is/are the benefit(s) of internal link building?
User-friendly navigation
Help provide relevant data
Decrease bounce rate
All of the above
Which of the following factors does Google take into account while accessing whether or not a website is an authority website?
The frequency with which the contents of the website is updated
the number of web pages containing relevant information on the main theme of the website
The number of in-bound natural links related to the websites theme (or keywords)
None of the above
What does SEO stand for?
Search Engine Optimal
Social Engine Optimal
Search Engine Optimization
Social Engine Optimization
If you want a page to pass value through its links, but stay out of the search engines indices, which of the following tags should you place in the header?
Use meta robots=noindex, nofollow
Use meta robots=index, nofollow
Use meta robots=noindex, follow
Use meta robots=autobot, decepticon
Which of the following comes under the Black Hat SEO technique?
Cloaking
Hidden Text
Doorway Pages
All of the above
Browsers and search engines use the Meta tags to gather information about the ____. The content of Meta tags is not displayed on the _____.
Search Engine
Webpage
Web portal
Web browser
What is/are the benefit(s) of HTML Sitemaps?
A well-organized daily routine includes every page of the website
It oversees the connection between your pages and subpages and determines how they will be structured
The content you want to display on your homepage is just a click or two away
All of the above
Which of the following comes under the White Hat SEO technique?
Good Content
Ease of Navigation
Site Performance
All of the above
Which of the following is not an examples of agents?
Internet Explorer
Search engine spiders
Opera
SQL Server database attached to a website
What is the most likely time period required for getting a Google page rank?
1 week
3 weeks
2 months
More than 3 months
Which of the following is/are the type of SEO?
White Hat
Black Hat
Both A and B
None of the above
What is Page Rank?
The Alexa technology for ranking pages.
The way Yahoo! measures how popular a given page is based on the number and quality of sites that link to it.
The search relevancy of a page compared to the other pages in the search engine
The way Google measures how popular a given page is based on the number and quality of sites that link to it.
What aspects of a hyperlink are not important for SEO?
The visibility of the link text.
The anchor text, especially the keywords in it.
The place from which the link originates.
The place to which the link leads.
Which of the following methods can help you get around the Google Sandbox?
Buying an old Website and getting it ranked
Buying a Google Adwords PPC campaign
Placing the website on a sub domain of a ranked website and then 301 re-directing the site after it has been indexed
Getting a DMOZ listing
____ provides access to information available on the internet by serving as private locations on the internet.
Search Engines
Portals
Algorithms
Domain name
Which of the following are the types of meta tags?
Title
Meta keywords
Meta description
All of the above
What is/are the benefit(s) of article submission?
Backlinks cannot be built in a simple yet effective manner
Backlinks from popular websites are generated as a result
In addition to enhancing marketing results, it cannot increase the popularity of your brand or product on the Internet
All of the above
By using Open Graph meta tags, you can improve your current marketing strategy by -
Social media sites can gather more information from your links when you use them
With it, you can display your content more accurately, thereby increasing Click-Through Rates (CTRs)
Both A and B
None of the above
Which of the following is TRUE about optimizing meta descriptions?
Users have a tendency to pay attention to meta descriptions containing important keywords
Simple and relevant should be the goal
A compelling story should be told
All of the above
Search Engine works in the following stage(s) -
Crawling
Indexing
Retrieval
All of the above
Google uses PageRank to ____ links.
Add
Analyze
Remove
Alter
What is Keyword Density?
The number of times the keyword is used / (DIVIDED BY) the total word count on page (MINUS)the total words in HTML on the page
The number of times the keyword is used X (MULTIPLIED BY) the total word count on page
The number of times the keyword is used in the page description
The number of times the keyword is used in the page title