Which of the following key metrics is/are used by search engines?
Links
Content
Page Structure
All of the above
Correct Answer :
D. All of the above
The following key metrics are used by search engines -
a) Links
b) Content
c) Page Structure
Related Questions
Search engine optimization (SEO) is an effective method for ____ the ranking of websites in search engine results.
Increasing
Decreasing
Lowering
None
Based on the importance and authority of a page, Pagerank determines a score on a 0 to 10 scale according to the ____ of links to it.
Quality
Quantity
Both A and B
None of the above
A topic's popularity over time can be seen on Google ____.
Analytics
Trends
Adwords
Search Engine
To improve a website's ranking on search engine result pages, ____ optimization refers to all actions taken outside of the website itself.
On-Page
Off-Page
Both A and B
None of the above
Which of the following is the best SEO tool?
SEMrush
Ahrefs
Serpstat
All of the above
s Page is used to:
Attract visitors from the search engines straight onto the Hallway Page
Organizes the Doorway Pages
Helps people navigate to different Doorway Pages
Enables search engine bots to index the Doorway Pages
Which of the following search engines or directories provides the main search results for AOL?
Lycos
DMOZ
Yahoo
Which of the following is TRUE about optimizing meta keywords?
For each page, use more than ten to fifteen meta keywords
Separate your meta keywords with a comma and leave space between them
Meta keywords and phrases should not be repeated
Your meta keyword list should not begin with the most important word
Is the following metatag appropriate for a site that sells ebooks?
Yes, the following metatag contains all the keywords I need.
No, it is rather short, I have more keywords to optimize for
Why bother with metatags at all?
Yes, this metatag is OK even though it could have had more keywords.
What is the advantage of putting all of your important keywords in the Meta Keywords tag?
There is no specific advantage for search engines
It increases relevance to Yahoo! and MSN/Live, although Google & Ask ignore it
They will be bolded in searches for that term
You have to have a term in Meta Keywords in order to bid for AdWords to that page
Which of the following methods can help you get around the Google Sandbox?
Buying an old Website and getting it ranked
Buying a Google Adwords PPC campaign
Placing the website on a sub domain of a ranked website and then 301 re-directing the site after it has been indexed
Getting a DMOZ listing
Which of the following content types is most easily crawled by the major web search engines (Google, Yahoo!, MSN/Live & Ask.com)?
XHTML
Windows Media Player Files
Java Applets
Flash Plugin Files
Which of the following factors have an impact on the Google Page Rank?
The total number of inbound links to a page of a web site
The subject matter of the site providing the inbound link to a page of a web site
The text used to describe the inbound link to a page of a web site
The number of outbound links on the page that contains the inbound link to a page of a web site
What is/are the benefit(s) of internal link building?
User-friendly navigation
Help provide relevant data
Decrease bounce rate
All of the above
What does SEO stand for?
Search Engine Optimal
Social Engine Optimal
Search Engine Optimization
Social Engine Optimization
Internal links are links between pages on the same domain, and _____ is the process of creating them.
Internet link building
Internal link building
Intra link building
Interesting link building
What will happen if you type the word Certification-Networking in the Google search box?
Google will find the web pages about certification and also containing the word networking
Google will find ALL the web pages containing the word word Certification and Networking
Google will find ALL the web pages in which the words Certification and Networking appear together.
Google will find the web pages about Certification that do not contain the word Networking
Which of the following facts about Alexa are correct?
Alexa provides free data on relative website visitor traffic
Alexa and Quantcast provide information on visitor household incomes
Alexa is biased towards US based traffic
Quantcast only tracks people who have installed the Quantcast toolbar
Which of the following is not an examples of agents?
Internet Explorer
Search engine spiders
Opera
SQL Server database attached to a website
If you want a page to pass value through its links, but stay out of the search engines indices, which of the following tags should you place in the header?
Use meta robots=noindex, nofollow
Use meta robots=index, nofollow
Use meta robots=noindex, follow
Use meta robots=autobot, decepticon
Heading tags should be arranged in the following order: ____, etc.
H2, H1, H3
H1, H3, H2
H2, H3, H1
H1, H2, H3
Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword six sigma?
Yahoo Search Term Suggestion Tool
Alexa
Google Traffic Estimator
Google Trends
How to optimize domain names?
Choose a .com extension
Choose suitable words
Length
All of the above
Which of the following comes under the White Hat SEO technique?
Good Content
Ease of Navigation
Site Performance
All of the above
____ are other names for Canonical Tags.
Canonical URLs
URL canonicalization
Both A and B
None of the above
Which of the following is an important step to analyze a competitor's website?
Find out your SEO competitors
Visit competitors' site
Check competitors' backlinks
All of the above
If you enter Help site:www.iqsanswers.com in the Google search box, what will Google search for?
It will open up the Google help pages applicable to www.iqsanswers.com
It will find pages about help within www.iqsanswers.com
It will only find page titles about help within www.iqsanswers.com
It will direct you to the request page for re-indexing of www.iqsanswers.com
When do you apply for Re inclusion in a search engines index?
When you have made changes to your site.
When you have changed your hosting provider and the IP address of your site.
After you have been banned from the search engine for black hat practices and you have corrected your wrongdoings.
When you are not happy with your current ratings.
Search engine results pages display ____ as clickable headlines above website urls.
Title Tags
Search Engines
Meta Keywords
Meta Description
Which of the following is a tag?
Audience
Distribution
Copyright
All of the above