What is the full form of SERP?
Search Engine Results Pointer
Search Engine Rituals Pointer
Search Engine Results Page
Social Engine Results Page
Correct Answer :
C. Search Engine Results Page
The full form of SERP is Search Engine Result Pages.
Related Questions
What does A stand for in CPA?
Action
Acquisition
Both A and B
None of the above
What is the full form of RLSA?
Resharing Lists of Search
Remarketing Lists of Search
Retargeting Lists of Search
Resubmitting Lists of Search
____ network is a network of search engines where advertisers bid on keywords, and it displays related ads when searchers enter those keywords on a search engine.
Search
Display
Both A and B
None of the above
What does CPM extend to?
Cost Per Measure
Cost Per Market Value
Cost Per Merchant
Cost Per Thousand Impressions
Which of the following is/are the features of Google AdWords?
Keyword Planner Tool
Google Ads Editor
Reach Planner
All of the above
Google generates approx. __% of its revenue from online pay-per-click advertisements.
90
97
100
150
Optimizing conversion rates is what ____ do.
Conversion Enhancement
Conversion Embracement
Conversion Optimizers
Conversion Optimum
____ text search ads can be planned accordingly with RLSA.
Traditional
Advanced
Modern
None
____ networks can connect you with many new customers when you create a brand awareness advertisement for your product.
Display
Search
Net Worth
None
The ____ program allows businesses to advertise their products, services, offerings, applications, as well as other products to internet users.
Google Search Engine
Google AdWords
Google One
Google Chrome
____ are the hallmarks of Google AdWords.
Auctions
Bids
Both A and B
None of the above
Which of the following keywords is/are most expensive?
Insurance
Loans
Mortgage
All of the above
Google AdWords is also known as -
Google Words
Google One
Google Ads
Google Marketing
Advertisements are ranked based on their ____.
Maximum Bid times Quality Score
Minimum Bid times Quality Score
Average Bid times Quality Score
Medium Bid times Quality Score
The most successful keywords will have a ___ CPC if they have a high quality score.
Low
High
Expensive
Average
Besides Display Network bidding, CPM bidding can also include ____.
Search Network
Remarketing
Resharing
None
Finance-related keywords are among the most expensive keywords for ____, so if someone begins a startup related to finance, he or she will need to pay a lot to use the service for advertising.
Google AdWords
Google Marketing
Google One
Google Chrome
You can improve the effectiveness of your ad by selecting ____ you put in it.
Good keywords
Improving the CTR of your ad
Improving the quality of the content
All of the above
What conversion tools help?
The tool tells you how much each click resulted in for your advertisement.
Leads, downloads, sign-ups, and other activities can be filtered.
It also allows you to optimize the bids, keywords, and ad text for the non-working areas.
All of the above
The ____ identifies the products and keywords at which the searched terms are sold, their costs, and their competitors.
Keyword tool
Keyword Ad
Keyword Function
Keyword feature
Google AdWords may or may not be effective for a company if they bid on the ____ keywords.
Right
Wrong
Incorrect
None
AdWords Express was previously known as -
Google One
Google Boost
Booster Express
Google Booster
Optimized landing pages have a conversion rate of approx. ____, while normal conversion rates are approx. 2% to 3%.
20% to 30%
50% to 100%
50% to 70%
20% to 50%
A Google AdWords Manager Account allows you to manage multiple Google AdWords accounts from ___ dashboard and login.
One
Two
Three
Multiple
In a campaign, set a relatively low cost per conversion or CPA to achieve ____ conversion rates both in terms of cost and number of conversions.
Lower
Higher
Average
Median
How many bidding methods are there in an alternate approach?
One
Two
Three
Four
It is true that negative keywords are associated with high CPCs, but when you are bidding on costly keywords at a ____ cost, they become a necessity.
High
Low
Average
None
Google AdWords Partner Certification is also known as -
Google AdWords Certification Program
Google Partners
Both A and B
None of the above
Google AdWords awards the top ad position to the advertiser with the ____ ranking.
Lowest
Average
Highest
Medium
What is/are the disadvantage(s) of Google Conversion Optimizer?
Transparency
Control
Trust
All of the above