Advertisements are ranked based on their ____.
Maximum Bid times Quality Score
Minimum Bid times Quality Score
Average Bid times Quality Score
Medium Bid times Quality Score
Correct Answer :
A. Maximum Bid times Quality Score
Advertisements are ranked based on their Maximum Bid times Quality Score.
Related Questions
What is the full form of SERP?
Search Engine Results Pointer
Search Engine Rituals Pointer
Search Engine Results Page
Social Engine Results Page
____ are the hallmarks of Google AdWords.
Auctions
Bids
Both A and B
None of the above
What does A stand for in CPA?
Action
Acquisition
Both A and B
None of the above
Advertisers can ____ their ads on Google Display Network websites as banner-style ads and on other websites which are part of the network.
Discrete
Display
Displace
Distorted
____ that are powerful and have good quality scores appear as Google Ads with top searched links if they are powerful and have good quality scores.
Keywords
Ads
Texts
None
Besides Display Network bidding, CPM bidding can also include ____.
Search Network
Remarketing
Resharing
None
Which of the following are two broad networks specified in question 10?
Search
Display
Both A and B
None of the above
In a campaign, set a relatively low cost per conversion or CPA to achieve ____ conversion rates both in terms of cost and number of conversions.
Lower
Higher
Average
Median
You can improve the effectiveness of your ad by selecting ____ you put in it.
Good keywords
Improving the CTR of your ad
Improving the quality of the content
All of the above
By using ____, advertisers are able to increase the reach of their video ads and forecast where their ads will be seen by internet searchers.
Video Search
Video Ads
Reach Planner
Reach Search
It is true that negative keywords are associated with high CPCs, but when you are bidding on costly keywords at a ____ cost, they become a necessity.
High
Low
Average
None
AdWords Express was previously known as -
Google One
Google Boost
Booster Express
Google Booster
Smart Shopping uses automated bidding strategies for the promotion of products listed in Google Merchant Center to combine the features of Standard Shopping and ____.
Traditional Remarketing
Display Remarketing
Offline Remarketing
None of the above
Remarketing can be done ____ by displaying product advertisements based on the product or service an individual has visited in the past.
Statistically
Dynamically
Traditionally
None
____ text search ads can be planned accordingly with RLSA.
Traditional
Advanced
Modern
None
Google AdWords awards the top ad position to the advertiser with the ____ ranking.
Lowest
Average
Highest
Medium
It is possible to ____ CTR by using headlines related to the ads that are compelling and appealing.
Increase
Decrease
Minimize
Compress
Google generates approx. __% of its revenue from online pay-per-click advertisements.
90
97
100
150
Which of the following is/are the bidding method(s) in an alternate approach?
CPM
CPA
Both A and B
None of the above
Optimizing conversion rates is what ____ do.
Conversion Enhancement
Conversion Embracement
Conversion Optimizers
Conversion Optimum
Advertisers can use ____ to plan new campaigns for search networks or expand their existing campaigns.
Keyword Planner Tool
Google Ads Editor
Reach Planner
AdWords Express
____ networks can connect you with many new customers when you create a brand awareness advertisement for your product.
Display
Search
Net Worth
None
Which of the following is/are the bidding approach(es) in Google AdWords?
Traditional
Alternate
Both A and B
None of the above
CPC is the ____ method of paying Google AdWords when an internet user clicks on your AdWords advertisement.
Cost Per Closure
Click Per Cost
Cost Per Click
Click Per Closure
Which of the following is TRUE about Google AdWords?
Advertisers can bid on this online platform.
There are certain keywords that advertisers bid on that are relevant for the growth of the company and perfect for the competition.
Google's search boxes feature clickable ads with these perfectly chosen keywords.
All of the above
Ads with emotional content get a high click-through rate?
True
False
Can't say
Maybe
Conversion Optimizer is also known as -
CPA Bidding
Target CPC
Target CPA Bidding
Target CPC Bidding
Which of the following is/are the cost affecting factor(s) to create a campaign?
Keywords
Your bids
Ad Extensions
All of the above
What does CPM extend to?
Cost Per Measure
Cost Per Market Value
Cost Per Merchant
Cost Per Thousand Impressions
The ____ identifies the products and keywords at which the searched terms are sold, their costs, and their competitors.
Keyword tool
Keyword Ad
Keyword Function
Keyword feature