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Current Affairs January 2024

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4

Google AdWords may or may not be effective for a company if they bid on the ____ keywords.

A. Right

B. Wrong

C. Incorrect

D. None

Correct Answer :

B. Wrong


Google AdWords may or may not be effective for a company if they bid on the wrong keywords.

Related Questions

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CPC is the ____ method of paying Google AdWords when an internet user clicks on your AdWords advertisement.

A. Cost Per Closure

B. Click Per Cost

C. Cost Per Click

D. Click Per Closure

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4

Google AdWords awards the top ad position to the advertiser with the ____ ranking.

A. Lowest

B. Average

C. Highest

D. Medium

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Optimizing conversion rates is what ____ do.

A. Conversion Enhancement

B. Conversion Embracement

C. Conversion Optimizers

D. Conversion Optimum

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____ that are powerful and have good quality scores appear as Google Ads with top searched links if they are powerful and have good quality scores.

A. Keywords

B. Ads

C. Texts

D. None

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What does A stand for in CPA?

A. Action

B. Acquisition

C. Both A and B

D. None of the above

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Ads can be updated ____ by using Google Ads Editor.

A. Offline

B. Online

C. At the time of execution

D. At the time of addition

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Advertisers can edit and make changes to advertisements using ____, which is a downloadable program.

A. Reach Planner

B. AdWords Express

C. Google Ads Editor

D. Excluding the IP Addresses

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4

What is the full form of SERP?

A. Search Engine Results Pointer

B. Search Engine Rituals Pointer

C. Search Engine Results Page

D. Social Engine Results Page

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A ____ page is a page that leads users to your website and explains your product.

A. Home

B. About

C. Landing

D. Contact

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____ text search ads can be planned accordingly with RLSA.

A. Traditional

B. Advanced

C. Modern

D. None

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What does Google Ads Manager Account also known as?

A. MCC

B. My Client Center

C. Both A and B

D. None of the above

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What does CPM extend to?

A. Cost Per Measure

B. Cost Per Market Value

C. Cost Per Merchant

D. Cost Per Thousand Impressions

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What is the full form of RLSA?

A. Resharing Lists of Search

B. Remarketing Lists of Search

C. Retargeting Lists of Search

D. Resubmitting Lists of Search

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Conversion Optimizer is also known as -

A. CPA Bidding

B. Target CPC

C. Target CPA Bidding

D. Target CPC Bidding

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____ networks can connect you with many new customers when you create a brand awareness advertisement for your product.

A. Display

B. Search

C. Net Worth

D. None

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What is/are the disadvantage(s) of Google Conversion Optimizer?

A. Transparency

B. Control

C. Trust

D. All of the above

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In order to drive traffic to their websites and ads, advertisers use ____.

A. Keyword Rehabilitation Tools

B. Keyword Research Tools

C. Keyword Reconsize Tools

D. Keyword Remuneration Tools

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4

It is possible to ____ CTR by using headlines related to the ads that are compelling and appealing.

A. Increase

B. Decrease

C. Minimize

D. Compress

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A ____ is a word or phrase that a user enters into a search engine to find information.

A. Text

B. Keyword

C. AdWords

D. Search Engine

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Advertisements are ranked based on their ____.

A. Maximum Bid times Quality Score

B. Minimum Bid times Quality Score

C. Average Bid times Quality Score

D. Medium Bid times Quality Score

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4

Ads with emotional content get a high click-through rate?

A. True

B. False

C. Can't say

D. Maybe

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Remarketing can be done ____ by displaying product advertisements based on the product or service an individual has visited in the past.

A. Statistically

B. Dynamically

C. Traditionally

D. None

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When was Google AdWords released?

A. 23rd October 2000

B. 23rd October 2001

C. 23rd October 2002

D. 23rd October 2003

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How many bidding approaches are there in Google AdWords?

A. Two

B. Three

C. Four

D. Five

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In a campaign, set a relatively low cost per conversion or CPA to achieve ____ conversion rates both in terms of cost and number of conversions.

A. Lower

B. Higher

C. Average

D. Median

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4

Which of the following comes as a/the step(s) to advertise on google adwords?

A. Find and determining the audience

B. Conduct keyword research

C. Build remarketing lists

D. All of the above

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Besides Display Network bidding, CPM bidding can also include ____.

A. Search Network

B. Remarketing

C. Resharing

D. None

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The ____ is calculated by calculating the number of impressions for an online advertising campaign.

A. CPM

B. CPA

C. CPC

D. CTC

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It is true that negative keywords are associated with high CPCs, but when you are bidding on costly keywords at a ____ cost, they become a necessity.

A. High

B. Low

C. Average

D. None

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How to optimize the conversion optimizer?

A. In order to find the optimal bid levels quickly, choose relevant and appropriate keywords for bidding.

B. It is important that the written text you use for your ad is attractive and relevant.

C. Landing pages for your advertisement should not contain fake words or overly-long texts just to attract searchers.

D. All of the above