What does A stand for in CPA?
Action
Acquisition
Both A and B
None of the above
Correct Answer :
C. Both A and B
'A' stands for Action or Acquisition in CPA.
Related Questions
Advertisers can use ____ to plan new campaigns for search networks or expand their existing campaigns.
Keyword Planner Tool
Google Ads Editor
Reach Planner
AdWords Express
Which of the following should be kept in mind while creating a landing page?
It is essential to minimize the amount of information on land pages because it is the most important part of the site.
A product or service advertisement should highlight the best features of the product or service so that the customer can get the most benefits from it.
Make sure your landing page or ad contains a CTA (call-to-action) that encourages the visitor to continue.
All of the above
In a campaign, set a relatively low cost per conversion or CPA to achieve ____ conversion rates both in terms of cost and number of conversions.
Lower
Higher
Average
Median
What is the full form of SERP?
Search Engine Results Pointer
Search Engine Rituals Pointer
Search Engine Results Page
Social Engine Results Page
A ____ is a word or phrase that a user enters into a search engine to find information.
Text
Keyword
AdWords
Search Engine
It is true that negative keywords are associated with high CPCs, but when you are bidding on costly keywords at a ____ cost, they become a necessity.
High
Low
Average
None
____ are the hallmarks of Google AdWords.
Auctions
Bids
Both A and B
None of the above
____ that are powerful and have good quality scores appear as Google Ads with top searched links if they are powerful and have good quality scores.
Keywords
Ads
Texts
None
A ____ page is a page that leads users to your website and explains your product.
Home
About
Landing
Contact
Optimized landing pages have a conversion rate of approx. ____, while normal conversion rates are approx. 2% to 3%.
20% to 30%
50% to 100%
50% to 70%
20% to 50%
____ network is a network of search engines where advertisers bid on keywords, and it displays related ads when searchers enter those keywords on a search engine.
Search
Display
Both A and B
None of the above
Google AdWords awards the top ad position to the advertiser with the ____ ranking.
Lowest
Average
Highest
Medium
Google AdWords may or may not be effective for a company if they bid on the ____ keywords.
Right
Wrong
Incorrect
None
____ is/are the sector(s) with the most expensive keywords.
Finance
Industry
Both A and B
None of the above
Each action/conversion or target cost per action is paid based on the ____ bid cost.
Maximum
Minimum
Median
Mode
What is/are the disadvantage(s) of Google Conversion Optimizer?
Transparency
Control
Trust
All of the above
____ agencies generally use Google Ads Manager accounts to manage a large and heavy folder of clients' accounts.
Advertising
Marketing
Both A and B
None of the above
What does A stand for in CPA?
Action
Acquisition
Both A and B
None of the above
In order to drive traffic to their websites and ads, advertisers use ____.
Keyword Rehabilitation Tools
Keyword Research Tools
Keyword Reconsize Tools
Keyword Remuneration Tools
Ads with emotional content get a high click-through rate?
True
False
Can't say
Maybe
Smart Shopping uses automated bidding strategies for the promotion of products listed in Google Merchant Center to combine the features of Standard Shopping and ____.
Traditional Remarketing
Display Remarketing
Offline Remarketing
None of the above
Using ____, you can find and organize new keywords without having to spend a considerable amount of time and effort.
Adstream
Wordstream
Keywordstream
AdWordstream
What conversion tools help?
The tool tells you how much each click resulted in for your advertisement.
Leads, downloads, sign-ups, and other activities can be filtered.
It also allows you to optimize the bids, keywords, and ad text for the non-working areas.
All of the above
How many bidding methods are there in an alternate approach?
One
Two
Three
Four
The ____ identifies the products and keywords at which the searched terms are sold, their costs, and their competitors.
Keyword tool
Keyword Ad
Keyword Function
Keyword feature
Which of the following is/are the features of Google AdWords?
Keyword Planner Tool
Google Ads Editor
Reach Planner
All of the above
Google generates approx. __% of its revenue from online pay-per-click advertisements.
90
97
100
150
The CPA method requires that you have converted at least 30 times in the ____.
Last month
30 Days
Both A and B
None of the above
What is the full form of RLSA?
Resharing Lists of Search
Remarketing Lists of Search
Retargeting Lists of Search
Resubmitting Lists of Search
The ____ is calculated by calculating the number of impressions for an online advertising campaign.
CPM
CPA
CPC
CTC