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Current Affairs January 2024

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4

What is the full form of RLSA?

A. Resharing Lists of Search

B. Remarketing Lists of Search

C. Retargeting Lists of Search

D. Resubmitting Lists of Search

Correct Answer :

B. Remarketing Lists of Search


The full form of RLSA Remarketing Lists of Search.

Related Questions

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4

What conversion tools help?

A. The tool tells you how much each click resulted in for your advertisement.

B. Leads, downloads, sign-ups, and other activities can be filtered.

C. It also allows you to optimize the bids, keywords, and ad text for the non-working areas.

D. All of the above

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4

____ are the hallmarks of Google AdWords.

A. Auctions

B. Bids

C. Both A and B

D. None of the above

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4

Smart Shopping uses automated bidding strategies for the promotion of products listed in Google Merchant Center to combine the features of Standard Shopping and ____.

A. Traditional Remarketing

B. Display Remarketing

C. Offline Remarketing

D. None of the above

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4

What does Google Ads Manager Account also known as?

A. MCC

B. My Client Center

C. Both A and B

D. None of the above

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4

Remarketing can be done ____ by displaying product advertisements based on the product or service an individual has visited in the past.

A. Statistically

B. Dynamically

C. Traditionally

D. None

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4

Which of the following comes as a/the step(s) to advertise on google adwords?

A. Find and determining the audience

B. Conduct keyword research

C. Build remarketing lists

D. All of the above

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4

Which of the following should be kept in mind while creating a landing page?

A. It is essential to minimize the amount of information on land pages because it is the most important part of the site.

B. A product or service advertisement should highlight the best features of the product or service so that the customer can get the most benefits from it.

C. Make sure your landing page or ad contains a CTA (call-to-action) that encourages the visitor to continue.

D. All of the above

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4

Advertisements are ranked based on their ____.

A. Maximum Bid times Quality Score

B. Minimum Bid times Quality Score

C. Average Bid times Quality Score

D. Medium Bid times Quality Score

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4

A ____ is a word or phrase that a user enters into a search engine to find information.

A. Text

B. Keyword

C. AdWords

D. Search Engine

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4

What is the full form of SERP?

A. Search Engine Results Pointer

B. Search Engine Rituals Pointer

C. Search Engine Results Page

D. Social Engine Results Page

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4

It is possible to ____ CTR by using headlines related to the ads that are compelling and appealing.

A. Increase

B. Decrease

C. Minimize

D. Compress

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4

Advertisers can ____ their ads on Google Display Network websites as banner-style ads and on other websites which are part of the network.

A. Discrete

B. Display

C. Displace

D. Distorted

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4

The ____ is calculated by calculating the number of impressions for an online advertising campaign.

A. CPM

B. CPA

C. CPC

D. CTC

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4

The Keyword Planner helps you select the most profitable keywords based on the ____.

A. Average monthly searches

B. Competition types

C. CPC rates

D. All of the above

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4

____ that are powerful and have good quality scores appear as Google Ads with top searched links if they are powerful and have good quality scores.

A. Keywords

B. Ads

C. Texts

D. None

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4

Finance-related keywords are among the most expensive keywords for ____, so if someone begins a startup related to finance, he or she will need to pay a lot to use the service for advertising.

A. Google AdWords

B. Google Marketing

C. Google One

D. Google Chrome

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4

What does CPM extend to?

A. Cost Per Measure

B. Cost Per Market Value

C. Cost Per Merchant

D. Cost Per Thousand Impressions

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4

____ network is a network of search engines where advertisers bid on keywords, and it displays related ads when searchers enter those keywords on a search engine.

A. Search

B. Display

C. Both A and B

D. None of the above

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4

Using ____, you can find and organize new keywords without having to spend a considerable amount of time and effort.

A. Adstream

B. Wordstream

C. Keywordstream

D. AdWordstream

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4

A Google AdWords Manager Account allows you to manage multiple Google AdWords accounts from ___ dashboard and login.

A. One

B. Two

C. Three

D. Multiple

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4

What is/are the advantage(s) of Google Conversion Optimizer?

A. Free service is offered by Target CPA Bidding.

B. A constant monitoring of the conversion behavior is performed by Google Conversion Optimizer on a daily basis.

C. In addition to helping with keywords bids, Google Conversion Optimizer helps you avoid paying too much or too little for converting at or below the expected cost.

D. All of the above

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4

PPC ( ____ ) advertisements in the finance and industry sectors charge Google a high cost for these expensive keywords.

A. Pay-per-click

B. Pay-per-sale

C. Pay-per-lead

D. All of the above

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4

How many bidding approaches are there in Google AdWords?

A. Two

B. Three

C. Four

D. Five

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4

Google AdWords Partner Certification is also known as -

A. Google AdWords Certification Program

B. Google Partners

C. Both A and B

D. None of the above

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4

____ are all included in campaign groupings.

A. Geolocation

B. Product type

C. Device segmentation

D. All of the above

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4

____ is the tool that beginners need if they wish to use Target CPA Bidding.

A. Google Cost Tracking

B. Google Click Tracking

C. Google Conversion Tracking

D. None

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4

Besides Display Network bidding, CPM bidding can also include ____.

A. Search Network

B. Remarketing

C. Resharing

D. None

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4

How to optimize the conversion optimizer?

A. In order to find the optimal bid levels quickly, choose relevant and appropriate keywords for bidding.

B. It is important that the written text you use for your ad is attractive and relevant.

C. Landing pages for your advertisement should not contain fake words or overly-long texts just to attract searchers.

D. All of the above

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4

The ____ identifies the products and keywords at which the searched terms are sold, their costs, and their competitors.

A. Keyword tool

B. Keyword Ad

C. Keyword Function

D. Keyword feature

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4

Optimized landing pages have a conversion rate of approx. ____, while normal conversion rates are approx. 2% to 3%.

A. 20% to 30%

B. 50% to 100%

C. 50% to 70%

D. 20% to 50%