It is true that negative keywords are associated with high CPCs, but when you are bidding on costly keywords at a ____ cost, they become a necessity.
High
Low
Average
None
Correct Answer :
A. High
It is true that negative keywords are associated with high CPCs, but when you are bidding on costly keywords at a high cost, they become a necessity.
Related Questions
____ that are powerful and have good quality scores appear as Google Ads with top searched links if they are powerful and have good quality scores.
Keywords
Ads
Texts
None
Advertisers can use ____ to plan new campaigns for search networks or expand their existing campaigns.
Keyword Planner Tool
Google Ads Editor
Reach Planner
AdWords Express
Which of the following keywords is/are most expensive?
Insurance
Loans
Mortgage
All of the above
A typical Google AdWords campaign will place ads across ___ broad networks to reach a wide audience and gain new customers.
Two
Three
Four
Five
The ____ is calculated by calculating the number of impressions for an online advertising campaign.
CPM
CPA
CPC
CTC
An advertiser's price per click (CPC) and position are determined by a/an ____ run by Google when a search query is entered.
Survey
Auction
Research
Market Research
____ is/are the sector(s) with the most expensive keywords.
Finance
Industry
Both A and B
None of the above
You will have a ____ number of conversions with a high cost if you set a relatively high CPA or Cost per Conversion target.
Low
High
Average
None
How many bidding methods are there in an alternate approach?
One
Two
Three
Four
The ____ program allows businesses to advertise their products, services, offerings, applications, as well as other products to internet users.
Google Search Engine
Google AdWords
Google One
Google Chrome
Finance-related keywords are among the most expensive keywords for ____, so if someone begins a startup related to finance, he or she will need to pay a lot to use the service for advertising.
Google AdWords
Google Marketing
Google One
Google Chrome
A well-crafted landing page may greatly ____ the chances of your ads getting clicked and then showing some interest after the visit, or it may simply ensure that searchers continue their search elsewhere.
Increase
Decrease
Minimize
None
When was Google AdWords released?
23rd October 2000
23rd October 2001
23rd October 2002
23rd October 2003
Which of the following is/are the features of Google AdWords?
Keyword Planner Tool
Google Ads Editor
Reach Planner
All of the above
You can improve the effectiveness of your ad by selecting ____ you put in it.
Good keywords
Improving the CTR of your ad
Improving the quality of the content
All of the above
Remarketing can be done ____ by displaying product advertisements based on the product or service an individual has visited in the past.
Statistically
Dynamically
Traditionally
None
Which of the following is/are the cost affecting factor(s) to create a campaign?
Keywords
Your bids
Ad Extensions
All of the above
Which of the following are two broad networks specified in question 10?
Search
Display
Both A and B
None of the above
Which of the following should be kept in mind while creating a landing page?
It is essential to minimize the amount of information on land pages because it is the most important part of the site.
A product or service advertisement should highlight the best features of the product or service so that the customer can get the most benefits from it.
Make sure your landing page or ad contains a CTA (call-to-action) that encourages the visitor to continue.
All of the above
It is possible to ____ CTR by using headlines related to the ads that are compelling and appealing.
Increase
Decrease
Minimize
Compress
Investing money in the ____ are required of advertisers.
Right keywords
Writing strong content
Using ads with CTRs
All of the above
PPC ( ____ ) advertisements in the finance and industry sectors charge Google a high cost for these expensive keywords.
Pay-per-click
Pay-per-sale
Pay-per-lead
All of the above
The ____ identifies the products and keywords at which the searched terms are sold, their costs, and their competitors.
Keyword tool
Keyword Ad
Keyword Function
Keyword feature
The most successful keywords will have a ___ CPC if they have a high quality score.
Low
High
Expensive
Average
____ network is a network of search engines where advertisers bid on keywords, and it displays related ads when searchers enter those keywords on a search engine.
Search
Display
Both A and B
None of the above
Ads can be updated ____ by using Google Ads Editor.
Offline
Online
At the time of execution
At the time of addition
Each action/conversion or target cost per action is paid based on the ____ bid cost.
Maximum
Minimum
Median
Mode
What is the full form of RLSA?
Resharing Lists of Search
Remarketing Lists of Search
Retargeting Lists of Search
Resubmitting Lists of Search
____ are the hallmarks of Google AdWords.
Auctions
Bids
Both A and B
None of the above
Essentially, Google makes money from the searches by charging the advertisers a fee for those ____.
Numbers
Clicks
Prices
Dates