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Current Affairs January 2024

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Google AdWords awards the top ad position to the advertiser with the ____ ranking.

A. Lowest

B. Average

C. Highest

D. Medium

Correct Answer :

C. Highest


Google AdWords awards the top ad position to the advertiser with the highest ranking.

Related Questions

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Which of the following is/are the bidding approach(es) in Google AdWords?

A. Traditional

B. Alternate

C. Both A and B

D. None of the above

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The most successful keywords will have a ___ CPC if they have a high quality score.

A. Low

B. High

C. Expensive

D. Average

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Which of the following is/are the bidding method(s) in an alternate approach?

A. CPM

B. CPA

C. Both A and B

D. None of the above

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What conversion tools help?

A. The tool tells you how much each click resulted in for your advertisement.

B. Leads, downloads, sign-ups, and other activities can be filtered.

C. It also allows you to optimize the bids, keywords, and ad text for the non-working areas.

D. All of the above

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Which of the following is TRUE about Google AdWords?

A. Advertisers can bid on this online platform.

B. There are certain keywords that advertisers bid on that are relevant for the growth of the company and perfect for the competition.

C. Google's search boxes feature clickable ads with these perfectly chosen keywords.

D. All of the above

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Essentially, Google makes money from the searches by charging the advertisers a fee for those ____.

A. Numbers

B. Clicks

C. Prices

D. Dates

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Google generates approx. __% of its revenue from online pay-per-click advertisements.

A. 90

B. 97

C. 100

D. 150

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The ____ identifies the products and keywords at which the searched terms are sold, their costs, and their competitors.

A. Keyword tool

B. Keyword Ad

C. Keyword Function

D. Keyword feature

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____ network is a network of search engines where advertisers bid on keywords, and it displays related ads when searchers enter those keywords on a search engine.

A. Search

B. Display

C. Both A and B

D. None of the above

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Conversion Optimizer is also known as -

A. CPA Bidding

B. Target CPC

C. Target CPA Bidding

D. Target CPC Bidding

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Optimized landing pages have a conversion rate of approx. ____, while normal conversion rates are approx. 2% to 3%.

A. 20% to 30%

B. 50% to 100%

C. 50% to 70%

D. 20% to 50%

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What is the full form of SERP?

A. Search Engine Results Pointer

B. Search Engine Rituals Pointer

C. Search Engine Results Page

D. Social Engine Results Page

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A Google AdWords Manager Account allows you to manage multiple Google AdWords accounts from ___ dashboard and login.

A. One

B. Two

C. Three

D. Multiple

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____ that are powerful and have good quality scores appear as Google Ads with top searched links if they are powerful and have good quality scores.

A. Keywords

B. Ads

C. Texts

D. None

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Which of the following comes as a/the step(s) to advertise on google adwords?

A. Find and determining the audience

B. Conduct keyword research

C. Build remarketing lists

D. All of the above

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In order to drive traffic to their websites and ads, advertisers use ____.

A. Keyword Rehabilitation Tools

B. Keyword Research Tools

C. Keyword Reconsize Tools

D. Keyword Remuneration Tools

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____ agencies generally use Google Ads Manager accounts to manage a large and heavy folder of clients' accounts.

A. Advertising

B. Marketing

C. Both A and B

D. None of the above

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The ____ program allows businesses to advertise their products, services, offerings, applications, as well as other products to internet users.

A. Google Search Engine

B. Google AdWords

C. Google One

D. Google Chrome

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The ____ is calculated by calculating the number of impressions for an online advertising campaign.

A. CPM

B. CPA

C. CPC

D. CTC

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Google AdWords Partner Certification is also known as -

A. Google AdWords Certification Program

B. Google Partners

C. Both A and B

D. None of the above

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A typical Google AdWords campaign will place ads across ___ broad networks to reach a wide audience and gain new customers.

A. Two

B. Three

C. Four

D. Five

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When was Google AdWords released?

A. 23rd October 2000

B. 23rd October 2001

C. 23rd October 2002

D. 23rd October 2003

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Advertisers can edit and make changes to advertisements using ____, which is a downloadable program.

A. Reach Planner

B. AdWords Express

C. Google Ads Editor

D. Excluding the IP Addresses

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The CPA method requires that you have converted at least 30 times in the ____.

A. Last month

B. 30 Days

C. Both A and B

D. None of the above

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____ is/are the sector(s) with the most expensive keywords.

A. Finance

B. Industry

C. Both A and B

D. None of the above

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A ____ page is a page that leads users to your website and explains your product.

A. Home

B. About

C. Landing

D. Contact

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Each action/conversion or target cost per action is paid based on the ____ bid cost.

A. Maximum

B. Minimum

C. Median

D. Mode

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Which of the following are two broad networks specified in question 10?

A. Search

B. Display

C. Both A and B

D. None of the above

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What does Google Ads Manager Account also known as?

A. MCC

B. My Client Center

C. Both A and B

D. None of the above

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Besides Display Network bidding, CPM bidding can also include ____.

A. Search Network

B. Remarketing

C. Resharing

D. None