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Current Affairs January 2024

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4

____ network is a network of search engines where advertisers bid on keywords, and it displays related ads when searchers enter those keywords on a search engine.

A. Search

B. Display

C. Both A and B

D. None of the above

Correct Answer :

A. Search


It is a network of search engines where advertisers bid on keywords, and it displays related ads when searchers enter those keywords on a search engine.

Related Questions

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4

You can improve the effectiveness of your ad by selecting ____ you put in it.

A. Good keywords

B. Improving the CTR of your ad

C. Improving the quality of the content

D. All of the above

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4

Google AdWords may or may not be effective for a company if they bid on the ____ keywords.

A. Right

B. Wrong

C. Incorrect

D. None

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4

Conversion Optimizer is also known as -

A. CPA Bidding

B. Target CPC

C. Target CPA Bidding

D. Target CPC Bidding

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4

Which of the following is TRUE about Google AdWords?

A. Advertisers can bid on this online platform.

B. There are certain keywords that advertisers bid on that are relevant for the growth of the company and perfect for the competition.

C. Google's search boxes feature clickable ads with these perfectly chosen keywords.

D. All of the above

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4

Essentially, Google makes money from the searches by charging the advertisers a fee for those ____.

A. Numbers

B. Clicks

C. Prices

D. Dates

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4

Which of the following keywords is/are most expensive?

A. Insurance

B. Loans

C. Mortgage

D. All of the above

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4

____ network is a network of search engines where advertisers bid on keywords, and it displays related ads when searchers enter those keywords on a search engine.

A. Search

B. Display

C. Both A and B

D. None of the above

What is the correct answer?

4

What conversion tools help?

A. The tool tells you how much each click resulted in for your advertisement.

B. Leads, downloads, sign-ups, and other activities can be filtered.

C. It also allows you to optimize the bids, keywords, and ad text for the non-working areas.

D. All of the above

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4

The ____ is calculated by calculating the number of impressions for an online advertising campaign.

A. CPM

B. CPA

C. CPC

D. CTC

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4

By automating ____, AdWords Express helps small businesses.

A. Keyword Management

B. Ad Placement

C. Both A and B

D. None of the above

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4

Google generates approx. __% of its revenue from online pay-per-click advertisements.

A. 90

B. 97

C. 100

D. 150

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4

Which of the following is/are the bidding approach(es) in Google AdWords?

A. Traditional

B. Alternate

C. Both A and B

D. None of the above

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4

The most successful keywords will have a ___ CPC if they have a high quality score.

A. Low

B. High

C. Expensive

D. Average

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4

Advertisers can ____ their ads on Google Display Network websites as banner-style ads and on other websites which are part of the network.

A. Discrete

B. Display

C. Displace

D. Distorted

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4

A ____ page is a page that leads users to your website and explains your product.

A. Home

B. About

C. Landing

D. Contact

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4

How many bidding approaches are there in Google AdWords?

A. Two

B. Three

C. Four

D. Five

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4

Which of the following is/are the bidding method(s) in an alternate approach?

A. CPM

B. CPA

C. Both A and B

D. None of the above

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4

What is/are the advantage(s) of Google Conversion Optimizer?

A. Free service is offered by Target CPA Bidding.

B. A constant monitoring of the conversion behavior is performed by Google Conversion Optimizer on a daily basis.

C. In addition to helping with keywords bids, Google Conversion Optimizer helps you avoid paying too much or too little for converting at or below the expected cost.

D. All of the above

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4

Besides Display Network bidding, CPM bidding can also include ____.

A. Search Network

B. Remarketing

C. Resharing

D. None

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4

____ are all included in campaign groupings.

A. Geolocation

B. Product type

C. Device segmentation

D. All of the above

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4

Optimizing conversion rates is what ____ do.

A. Conversion Enhancement

B. Conversion Embracement

C. Conversion Optimizers

D. Conversion Optimum

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4

Smart Shopping uses automated bidding strategies for the promotion of products listed in Google Merchant Center to combine the features of Standard Shopping and ____.

A. Traditional Remarketing

B. Display Remarketing

C. Offline Remarketing

D. None of the above

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4

Remarketing can be done ____ by displaying product advertisements based on the product or service an individual has visited in the past.

A. Statistically

B. Dynamically

C. Traditionally

D. None

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4

____ is/are the sector(s) with the most expensive keywords.

A. Finance

B. Industry

C. Both A and B

D. None of the above

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4

Investing money in the ____ are required of advertisers.

A. Right keywords

B. Writing strong content

C. Using ads with CTRs

D. All of the above

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4

Ads can be updated ____ by using Google Ads Editor.

A. Offline

B. Online

C. At the time of execution

D. At the time of addition

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4

The ____ program allows businesses to advertise their products, services, offerings, applications, as well as other products to internet users.

A. Google Search Engine

B. Google AdWords

C. Google One

D. Google Chrome

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4

The Keyword Planner helps you select the most profitable keywords based on the ____.

A. Average monthly searches

B. Competition types

C. CPC rates

D. All of the above

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4

____ networks can connect you with many new customers when you create a brand awareness advertisement for your product.

A. Display

B. Search

C. Net Worth

D. None

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4

What does Google Ads Manager Account also known as?

A. MCC

B. My Client Center

C. Both A and B

D. None of the above