A well-crafted landing page may greatly ____ the chances of your ads getting clicked and then showing some interest after the visit, or it may simply ensure that searchers continue their search elsewhere.
Increase
Decrease
Minimize
None
Correct Answer :
A. Increase
A well-crafted landing page may greatly increase the chances of your ads getting clicked and then showing some interest after the visit, or it may simply ensure that searchers continue their search elsewhere.
Related Questions
Google generates approx. __% of its revenue from online pay-per-click advertisements.
90
97
100
150
Which of the following is/are the bidding approach(es) in Google AdWords?
Traditional
Alternate
Both A and B
None of the above
How many bidding approaches are there in Google AdWords?
Two
Three
Four
Five
What does Google Ads Manager Account also known as?
MCC
My Client Center
Both A and B
None of the above
A Google AdWords Manager Account allows you to manage multiple Google AdWords accounts from ___ dashboard and login.
One
Two
Three
Multiple
You will have a ____ number of conversions with a high cost if you set a relatively high CPA or Cost per Conversion target.
Low
High
Average
None
Advertisers can ____ their ads on Google Display Network websites as banner-style ads and on other websites which are part of the network.
Discrete
Display
Displace
Distorted
Remarketing can be done ____ by displaying product advertisements based on the product or service an individual has visited in the past.
Statistically
Dynamically
Traditionally
None
Ads can be updated ____ by using Google Ads Editor.
Offline
Online
At the time of execution
At the time of addition
____ is the tool that beginners need if they wish to use Target CPA Bidding.
Google Cost Tracking
Google Click Tracking
Google Conversion Tracking
None
Essentially, Google makes money from the searches by charging the advertisers a fee for those ____.
Numbers
Clicks
Prices
Dates
PPC ( ____ ) advertisements in the finance and industry sectors charge Google a high cost for these expensive keywords.
Pay-per-click
Pay-per-sale
Pay-per-lead
All of the above
What conversion tools help?
The tool tells you how much each click resulted in for your advertisement.
Leads, downloads, sign-ups, and other activities can be filtered.
It also allows you to optimize the bids, keywords, and ad text for the non-working areas.
All of the above
How many bidding methods are there in an alternate approach?
One
Two
Three
Four
Google AdWords is also known as -
Google Words
Google One
Google Ads
Google Marketing
____ network is a network of search engines where advertisers bid on keywords, and it displays related ads when searchers enter those keywords on a search engine.
Search
Display
Both A and B
None of the above
In a campaign, set a relatively low cost per conversion or CPA to achieve ____ conversion rates both in terms of cost and number of conversions.
Lower
Higher
Average
Median
Investing money in the ____ are required of advertisers.
Right keywords
Writing strong content
Using ads with CTRs
All of the above
Google AdWords awards the top ad position to the advertiser with the ____ ranking.
Lowest
Average
Highest
Medium
How to optimize the conversion optimizer?
In order to find the optimal bid levels quickly, choose relevant and appropriate keywords for bidding.
It is important that the written text you use for your ad is attractive and relevant.
Landing pages for your advertisement should not contain fake words or overly-long texts just to attract searchers.
All of the above
What does CPM extend to?
Cost Per Measure
Cost Per Market Value
Cost Per Merchant
Cost Per Thousand Impressions
AdWords Express was previously known as -
Google One
Google Boost
Booster Express
Google Booster
What is/are the advantage(s) of Google Conversion Optimizer?
Free service is offered by Target CPA Bidding.
A constant monitoring of the conversion behavior is performed by Google Conversion Optimizer on a daily basis.
In addition to helping with keywords bids, Google Conversion Optimizer helps you avoid paying too much or too little for converting at or below the expected cost.
All of the above
The ____ program allows businesses to advertise their products, services, offerings, applications, as well as other products to internet users.
Google Search Engine
Google AdWords
Google One
Google Chrome
When was Google AdWords released?
23rd October 2000
23rd October 2001
23rd October 2002
23rd October 2003
____ are all included in campaign groupings.
Geolocation
Product type
Device segmentation
All of the above
What is the full form of SERP?
Search Engine Results Pointer
Search Engine Rituals Pointer
Search Engine Results Page
Social Engine Results Page
Each action/conversion or target cost per action is paid based on the ____ bid cost.
Maximum
Minimum
Median
Mode
Optimized landing pages have a conversion rate of approx. ____, while normal conversion rates are approx. 2% to 3%.
20% to 30%
50% to 100%
50% to 70%
20% to 50%
Digital marketing relies heavily on ____.
Google Search Engine
Search Engine Optimization
Google AdWords
Social Media Marketing