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Current Affairs January 2024

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Ads can be updated ____ by using Google Ads Editor.

A. Offline

B. Online

C. At the time of execution

D. At the time of addition

Correct Answer :

A. Offline


Ads can be updated offline by using Google Ads Editor.

Related Questions

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Besides Display Network bidding, CPM bidding can also include ____.

A. Search Network

B. Remarketing

C. Resharing

D. None

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____ networks can connect you with many new customers when you create a brand awareness advertisement for your product.

A. Display

B. Search

C. Net Worth

D. None

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____ is the tool that beginners need if they wish to use Target CPA Bidding.

A. Google Cost Tracking

B. Google Click Tracking

C. Google Conversion Tracking

D. None

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4

When was Google AdWords released?

A. 23rd October 2000

B. 23rd October 2001

C. 23rd October 2002

D. 23rd October 2003

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4

Which of the following should be kept in mind while creating a landing page?

A. It is essential to minimize the amount of information on land pages because it is the most important part of the site.

B. A product or service advertisement should highlight the best features of the product or service so that the customer can get the most benefits from it.

C. Make sure your landing page or ad contains a CTA (call-to-action) that encourages the visitor to continue.

D. All of the above

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4

Ads with emotional content get a high click-through rate?

A. True

B. False

C. Can't say

D. Maybe

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4

Advertisers can use ____ to plan new campaigns for search networks or expand their existing campaigns.

A. Keyword Planner Tool

B. Google Ads Editor

C. Reach Planner

D. AdWords Express

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4

AdWords Express was previously known as -

A. Google One

B. Google Boost

C. Booster Express

D. Google Booster

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____ agencies generally use Google Ads Manager accounts to manage a large and heavy folder of clients' accounts.

A. Advertising

B. Marketing

C. Both A and B

D. None of the above

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4

____ are the hallmarks of Google AdWords.

A. Auctions

B. Bids

C. Both A and B

D. None of the above

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4

AdWords Grants featured program was launched in which year?

A. 2002

B. 2003

C. 2004

D. 2005

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4

By automating ____, AdWords Express helps small businesses.

A. Keyword Management

B. Ad Placement

C. Both A and B

D. None of the above

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4

Which of the following is/are the cost affecting factor(s) to create a campaign?

A. Keywords

B. Your bids

C. Ad Extensions

D. All of the above

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4

You can improve the effectiveness of your ad by selecting ____ you put in it.

A. Good keywords

B. Improving the CTR of your ad

C. Improving the quality of the content

D. All of the above

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4

It is possible to ____ CTR by using headlines related to the ads that are compelling and appealing.

A. Increase

B. Decrease

C. Minimize

D. Compress

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4

The Keyword Planner helps you select the most profitable keywords based on the ____.

A. Average monthly searches

B. Competition types

C. CPC rates

D. All of the above

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4

Optimized landing pages have a conversion rate of approx. ____, while normal conversion rates are approx. 2% to 3%.

A. 20% to 30%

B. 50% to 100%

C. 50% to 70%

D. 20% to 50%

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4

Advertisements are ranked based on their ____.

A. Maximum Bid times Quality Score

B. Minimum Bid times Quality Score

C. Average Bid times Quality Score

D. Medium Bid times Quality Score

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The ____ identifies the products and keywords at which the searched terms are sold, their costs, and their competitors.

A. Keyword tool

B. Keyword Ad

C. Keyword Function

D. Keyword feature

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4

Conversion Optimizer is also known as -

A. CPA Bidding

B. Target CPC

C. Target CPA Bidding

D. Target CPC Bidding

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4

Which of the following comes as a/the step(s) to advertise on google adwords?

A. Find and determining the audience

B. Conduct keyword research

C. Build remarketing lists

D. All of the above

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4

PPC ( ____ ) advertisements in the finance and industry sectors charge Google a high cost for these expensive keywords.

A. Pay-per-click

B. Pay-per-sale

C. Pay-per-lead

D. All of the above

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4

Google AdWords awards the top ad position to the advertiser with the ____ ranking.

A. Lowest

B. Average

C. Highest

D. Medium

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A Google AdWords Manager Account allows you to manage multiple Google AdWords accounts from ___ dashboard and login.

A. One

B. Two

C. Three

D. Multiple

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What conversion tools help?

A. The tool tells you how much each click resulted in for your advertisement.

B. Leads, downloads, sign-ups, and other activities can be filtered.

C. It also allows you to optimize the bids, keywords, and ad text for the non-working areas.

D. All of the above

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4

A ____ page is a page that leads users to your website and explains your product.

A. Home

B. About

C. Landing

D. Contact

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____ are all included in campaign groupings.

A. Geolocation

B. Product type

C. Device segmentation

D. All of the above

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4

An advertiser's price per click (CPC) and position are determined by a/an ____ run by Google when a search query is entered.

A. Survey

B. Auction

C. Research

D. Market Research

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4

____ network is a network of search engines where advertisers bid on keywords, and it displays related ads when searchers enter those keywords on a search engine.

A. Search

B. Display

C. Both A and B

D. None of the above

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4

Digital marketing relies heavily on ____.

A. Google Search Engine

B. Search Engine Optimization

C. Google AdWords

D. Social Media Marketing