PPC ( ____ ) advertisements in the finance and industry sectors charge Google a high cost for these expensive keywords.
Pay-per-click
Pay-per-sale
Pay-per-lead
All of the above
Correct Answer :
A. Pay-per-click
PPC (pay-per-click) advertisements in the finance and industry sectors charge Google a high cost for these expensive keywords.
Related Questions
A ____ page is a page that leads users to your website and explains your product.
Home
About
Landing
Contact
What is/are the disadvantage(s) of Google Conversion Optimizer?
Transparency
Control
Trust
All of the above
Which of the following is/are the features of Google AdWords?
Keyword Planner Tool
Google Ads Editor
Reach Planner
All of the above
How to optimize the conversion optimizer?
In order to find the optimal bid levels quickly, choose relevant and appropriate keywords for bidding.
It is important that the written text you use for your ad is attractive and relevant.
Landing pages for your advertisement should not contain fake words or overly-long texts just to attract searchers.
All of the above
____ that are powerful and have good quality scores appear as Google Ads with top searched links if they are powerful and have good quality scores.
Keywords
Ads
Texts
None
The Keyword Planner helps you select the most profitable keywords based on the ____.
Average monthly searches
Competition types
CPC rates
All of the above
____ are all included in campaign groupings.
Geolocation
Product type
Device segmentation
All of the above
Digital marketing relies heavily on ____.
Google Search Engine
Search Engine Optimization
Google AdWords
Social Media Marketing
Smart Shopping uses automated bidding strategies for the promotion of products listed in Google Merchant Center to combine the features of Standard Shopping and ____.
Traditional Remarketing
Display Remarketing
Offline Remarketing
None of the above
Finance-related keywords are among the most expensive keywords for ____, so if someone begins a startup related to finance, he or she will need to pay a lot to use the service for advertising.
Google AdWords
Google Marketing
Google One
Google Chrome
Ads with emotional content get a high click-through rate?
True
False
Can't say
Maybe
Advertisers can edit and make changes to advertisements using ____, which is a downloadable program.
Reach Planner
AdWords Express
Google Ads Editor
Excluding the IP Addresses
Advertisements are ranked based on their ____.
Maximum Bid times Quality Score
Minimum Bid times Quality Score
Average Bid times Quality Score
Medium Bid times Quality Score
What conversion tools help?
The tool tells you how much each click resulted in for your advertisement.
Leads, downloads, sign-ups, and other activities can be filtered.
It also allows you to optimize the bids, keywords, and ad text for the non-working areas.
All of the above
____ is/are the sector(s) with the most expensive keywords.
Finance
Industry
Both A and B
None of the above
The ____ program allows businesses to advertise their products, services, offerings, applications, as well as other products to internet users.
Google Search Engine
Google AdWords
Google One
Google Chrome
____ is the tool that beginners need if they wish to use Target CPA Bidding.
Google Cost Tracking
Google Click Tracking
Google Conversion Tracking
None
Ads can be updated ____ by using Google Ads Editor.
Offline
Online
At the time of execution
At the time of addition
Which of the following is/are the cost affecting factor(s) to create a campaign?
Keywords
Your bids
Ad Extensions
All of the above
Which of the following are two broad networks specified in question 10?
Search
Display
Both A and B
None of the above
It is possible to ____ CTR by using headlines related to the ads that are compelling and appealing.
Increase
Decrease
Minimize
Compress
The ____ is calculated by calculating the number of impressions for an online advertising campaign.
CPM
CPA
CPC
CTC
Which of the following is TRUE about Google AdWords?
Advertisers can bid on this online platform.
There are certain keywords that advertisers bid on that are relevant for the growth of the company and perfect for the competition.
Google's search boxes feature clickable ads with these perfectly chosen keywords.
All of the above
Besides Display Network bidding, CPM bidding can also include ____.
Search Network
Remarketing
Resharing
None
Google generates approx. __% of its revenue from online pay-per-click advertisements.
90
97
100
150
Which of the following should be kept in mind while creating a landing page?
It is essential to minimize the amount of information on land pages because it is the most important part of the site.
A product or service advertisement should highlight the best features of the product or service so that the customer can get the most benefits from it.
Make sure your landing page or ad contains a CTA (call-to-action) that encourages the visitor to continue.
All of the above
Google AdWords may or may not be effective for a company if they bid on the ____ keywords.
Right
Wrong
Incorrect
None
It is true that negative keywords are associated with high CPCs, but when you are bidding on costly keywords at a ____ cost, they become a necessity.
High
Low
Average
None
You can improve the effectiveness of your ad by selecting ____ you put in it.
Good keywords
Improving the CTR of your ad
Improving the quality of the content
All of the above
Essentially, Google makes money from the searches by charging the advertisers a fee for those ____.
Numbers
Clicks
Prices
Dates