Which of the following is/are the bidding approach(es) in Google AdWords?
Traditional
Alternate
Both A and B
None of the above
Correct Answer :
C. Both A and B
The following are the bidding approaches in Google AdWords -
a) Traditional
b) Alternate
Related Questions
It is true that negative keywords are associated with high CPCs, but when you are bidding on costly keywords at a ____ cost, they become a necessity.
High
Low
Average
None
Each action/conversion or target cost per action is paid based on the ____ bid cost.
Maximum
Minimum
Median
Mode
Using ____, you can find and organize new keywords without having to spend a considerable amount of time and effort.
Adstream
Wordstream
Keywordstream
AdWordstream
Smart Shopping uses automated bidding strategies for the promotion of products listed in Google Merchant Center to combine the features of Standard Shopping and ____.
Traditional Remarketing
Display Remarketing
Offline Remarketing
None of the above
CPC is the ____ method of paying Google AdWords when an internet user clicks on your AdWords advertisement.
Cost Per Closure
Click Per Cost
Cost Per Click
Click Per Closure
Which of the following is/are the cost affecting factor(s) to create a campaign?
Keywords
Your bids
Ad Extensions
All of the above
You can improve the effectiveness of your ad by selecting ____ you put in it.
Good keywords
Improving the CTR of your ad
Improving the quality of the content
All of the above
Ads can be updated ____ by using Google Ads Editor.
Offline
Online
At the time of execution
At the time of addition
A ____ is a word or phrase that a user enters into a search engine to find information.
Text
Keyword
AdWords
Search Engine
Advertisers can use ____ to plan new campaigns for search networks or expand their existing campaigns.
Keyword Planner Tool
Google Ads Editor
Reach Planner
AdWords Express
____ is the tool that beginners need if they wish to use Target CPA Bidding.
Google Cost Tracking
Google Click Tracking
Google Conversion Tracking
None
By automating ____, AdWords Express helps small businesses.
Keyword Management
Ad Placement
Both A and B
None of the above
____ text search ads can be planned accordingly with RLSA.
Traditional
Advanced
Modern
None
A Google AdWords Manager Account allows you to manage multiple Google AdWords accounts from ___ dashboard and login.
One
Two
Three
Multiple
Remarketing can be done ____ by displaying product advertisements based on the product or service an individual has visited in the past.
Statistically
Dynamically
Traditionally
None
The most successful keywords will have a ___ CPC if they have a high quality score.
Low
High
Expensive
Average
Advertisers can edit and make changes to advertisements using ____, which is a downloadable program.
Reach Planner
AdWords Express
Google Ads Editor
Excluding the IP Addresses
In a campaign, set a relatively low cost per conversion or CPA to achieve ____ conversion rates both in terms of cost and number of conversions.
Lower
Higher
Average
Median
Which of the following should be kept in mind while creating a landing page?
It is essential to minimize the amount of information on land pages because it is the most important part of the site.
A product or service advertisement should highlight the best features of the product or service so that the customer can get the most benefits from it.
Make sure your landing page or ad contains a CTA (call-to-action) that encourages the visitor to continue.
All of the above
What conversion tools help?
The tool tells you how much each click resulted in for your advertisement.
Leads, downloads, sign-ups, and other activities can be filtered.
It also allows you to optimize the bids, keywords, and ad text for the non-working areas.
All of the above
Which of the following is TRUE about Google AdWords?
Advertisers can bid on this online platform.
There are certain keywords that advertisers bid on that are relevant for the growth of the company and perfect for the competition.
Google's search boxes feature clickable ads with these perfectly chosen keywords.
All of the above
It is possible to ____ CTR by using headlines related to the ads that are compelling and appealing.
Increase
Decrease
Minimize
Compress
Investing money in the ____ are required of advertisers.
Right keywords
Writing strong content
Using ads with CTRs
All of the above
____ networks can connect you with many new customers when you create a brand awareness advertisement for your product.
Display
Search
Net Worth
None
____ are the hallmarks of Google AdWords.
Auctions
Bids
Both A and B
None of the above
The ____ is calculated by calculating the number of impressions for an online advertising campaign.
CPM
CPA
CPC
CTC
What is/are the advantage(s) of Google Conversion Optimizer?
Free service is offered by Target CPA Bidding.
A constant monitoring of the conversion behavior is performed by Google Conversion Optimizer on a daily basis.
In addition to helping with keywords bids, Google Conversion Optimizer helps you avoid paying too much or too little for converting at or below the expected cost.
All of the above
Advertisements are ranked based on their ____.
Maximum Bid times Quality Score
Minimum Bid times Quality Score
Average Bid times Quality Score
Medium Bid times Quality Score
The ____ identifies the products and keywords at which the searched terms are sold, their costs, and their competitors.
Keyword tool
Keyword Ad
Keyword Function
Keyword feature
Google AdWords Partner Certification is also known as -
Google AdWords Certification Program
Google Partners
Both A and B
None of the above