Essentially, Google makes money from the searches by charging the advertisers a fee for those ____.
Numbers
Clicks
Prices
Dates
Correct Answer :
B. Clicks
Essentially, Google makes money from these searches by charging the advertisers a fee for these clicks.
Related Questions
Which of the following are two broad networks specified in question 10?
Search
Display
Both A and B
None of the above
Advertisers can edit and make changes to advertisements using ____, which is a downloadable program.
Reach Planner
AdWords Express
Google Ads Editor
Excluding the IP Addresses
You can improve the effectiveness of your ad by selecting ____ you put in it.
Good keywords
Improving the CTR of your ad
Improving the quality of the content
All of the above
____ are the hallmarks of Google AdWords.
Auctions
Bids
Both A and B
None of the above
Investing money in the ____ are required of advertisers.
Right keywords
Writing strong content
Using ads with CTRs
All of the above
A typical Google AdWords campaign will place ads across ___ broad networks to reach a wide audience and gain new customers.
Two
Three
Four
Five
How many bidding methods are there in an alternate approach?
One
Two
Three
Four
The ____ is calculated by calculating the number of impressions for an online advertising campaign.
CPM
CPA
CPC
CTC
A ____ page is a page that leads users to your website and explains your product.
Home
About
Landing
Contact
Digital marketing relies heavily on ____.
Google Search Engine
Search Engine Optimization
Google AdWords
Social Media Marketing
What conversion tools help?
The tool tells you how much each click resulted in for your advertisement.
Leads, downloads, sign-ups, and other activities can be filtered.
It also allows you to optimize the bids, keywords, and ad text for the non-working areas.
All of the above
Which of the following is/are the bidding approach(es) in Google AdWords?
Traditional
Alternate
Both A and B
None of the above
Which of the following should be kept in mind while creating a landing page?
It is essential to minimize the amount of information on land pages because it is the most important part of the site.
A product or service advertisement should highlight the best features of the product or service so that the customer can get the most benefits from it.
Make sure your landing page or ad contains a CTA (call-to-action) that encourages the visitor to continue.
All of the above
____ network is a network of search engines where advertisers bid on keywords, and it displays related ads when searchers enter those keywords on a search engine.
Search
Display
Both A and B
None of the above
Conversion Optimizer is also known as -
CPA Bidding
Target CPC
Target CPA Bidding
Target CPC Bidding
What does CPM extend to?
Cost Per Measure
Cost Per Market Value
Cost Per Merchant
Cost Per Thousand Impressions
Besides Display Network bidding, CPM bidding can also include ____.
Search Network
Remarketing
Resharing
None
What is/are the disadvantage(s) of Google Conversion Optimizer?
Transparency
Control
Trust
All of the above
Google AdWords may or may not be effective for a company if they bid on the ____ keywords.
Right
Wrong
Incorrect
None
A well-crafted landing page may greatly ____ the chances of your ads getting clicked and then showing some interest after the visit, or it may simply ensure that searchers continue their search elsewhere.
Increase
Decrease
Minimize
None
The ____ program allows businesses to advertise their products, services, offerings, applications, as well as other products to internet users.
Google Search Engine
Google AdWords
Google One
Google Chrome
It is true that negative keywords are associated with high CPCs, but when you are bidding on costly keywords at a ____ cost, they become a necessity.
High
Low
Average
None
Advertisers can use ____ to plan new campaigns for search networks or expand their existing campaigns.
Keyword Planner Tool
Google Ads Editor
Reach Planner
AdWords Express
A Google AdWords Manager Account allows you to manage multiple Google AdWords accounts from ___ dashboard and login.
One
Two
Three
Multiple
Advertisements are ranked based on their ____.
Maximum Bid times Quality Score
Minimum Bid times Quality Score
Average Bid times Quality Score
Medium Bid times Quality Score
AdWords Grants featured program was launched in which year?
2002
2003
2004
2005
By automating ____, AdWords Express helps small businesses.
Keyword Management
Ad Placement
Both A and B
None of the above
Remarketing can be done ____ by displaying product advertisements based on the product or service an individual has visited in the past.
Statistically
Dynamically
Traditionally
None
Which of the following is/are the bidding method(s) in an alternate approach?
CPM
CPA
Both A and B
None of the above
____ is the tool that beginners need if they wish to use Target CPA Bidding.
Google Cost Tracking
Google Click Tracking
Google Conversion Tracking
None