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Current Affairs January 2024

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Remarketing can be done ____ by displaying product advertisements based on the product or service an individual has visited in the past.

A. Statistically

B. Dynamically

C. Traditionally

D. None

Correct Answer :

B. Dynamically


Remarketing can also be done dynamically by displaying product advertisements based on the product or service an individual has visited in the past.

Related Questions

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A well-crafted landing page may greatly ____ the chances of your ads getting clicked and then showing some interest after the visit, or it may simply ensure that searchers continue their search elsewhere.

A. Increase

B. Decrease

C. Minimize

D. None

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AdWords Express was previously known as -

A. Google One

B. Google Boost

C. Booster Express

D. Google Booster

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Optimized landing pages have a conversion rate of approx. ____, while normal conversion rates are approx. 2% to 3%.

A. 20% to 30%

B. 50% to 100%

C. 50% to 70%

D. 20% to 50%

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In order to drive traffic to their websites and ads, advertisers use ____.

A. Keyword Rehabilitation Tools

B. Keyword Research Tools

C. Keyword Reconsize Tools

D. Keyword Remuneration Tools

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Besides Display Network bidding, CPM bidding can also include ____.

A. Search Network

B. Remarketing

C. Resharing

D. None

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How to optimize the conversion optimizer?

A. In order to find the optimal bid levels quickly, choose relevant and appropriate keywords for bidding.

B. It is important that the written text you use for your ad is attractive and relevant.

C. Landing pages for your advertisement should not contain fake words or overly-long texts just to attract searchers.

D. All of the above

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The most successful keywords will have a ___ CPC if they have a high quality score.

A. Low

B. High

C. Expensive

D. Average

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Which of the following should be kept in mind while creating a landing page?

A. It is essential to minimize the amount of information on land pages because it is the most important part of the site.

B. A product or service advertisement should highlight the best features of the product or service so that the customer can get the most benefits from it.

C. Make sure your landing page or ad contains a CTA (call-to-action) that encourages the visitor to continue.

D. All of the above

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____ that are powerful and have good quality scores appear as Google Ads with top searched links if they are powerful and have good quality scores.

A. Keywords

B. Ads

C. Texts

D. None

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It is true that negative keywords are associated with high CPCs, but when you are bidding on costly keywords at a ____ cost, they become a necessity.

A. High

B. Low

C. Average

D. None

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Which of the following is/are the bidding approach(es) in Google AdWords?

A. Traditional

B. Alternate

C. Both A and B

D. None of the above

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What is/are the disadvantage(s) of Google Conversion Optimizer?

A. Transparency

B. Control

C. Trust

D. All of the above

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____ agencies generally use Google Ads Manager accounts to manage a large and heavy folder of clients' accounts.

A. Advertising

B. Marketing

C. Both A and B

D. None of the above

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Finance-related keywords are among the most expensive keywords for ____, so if someone begins a startup related to finance, he or she will need to pay a lot to use the service for advertising.

A. Google AdWords

B. Google Marketing

C. Google One

D. Google Chrome

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4

An advertiser's price per click (CPC) and position are determined by a/an ____ run by Google when a search query is entered.

A. Survey

B. Auction

C. Research

D. Market Research

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What conversion tools help?

A. The tool tells you how much each click resulted in for your advertisement.

B. Leads, downloads, sign-ups, and other activities can be filtered.

C. It also allows you to optimize the bids, keywords, and ad text for the non-working areas.

D. All of the above

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4

AdWords Grants featured program was launched in which year?

A. 2002

B. 2003

C. 2004

D. 2005

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Which of the following is TRUE about Google AdWords?

A. Advertisers can bid on this online platform.

B. There are certain keywords that advertisers bid on that are relevant for the growth of the company and perfect for the competition.

C. Google's search boxes feature clickable ads with these perfectly chosen keywords.

D. All of the above

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How many bidding methods are there in an alternate approach?

A. One

B. Two

C. Three

D. Four

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The ____ identifies the products and keywords at which the searched terms are sold, their costs, and their competitors.

A. Keyword tool

B. Keyword Ad

C. Keyword Function

D. Keyword feature

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In a campaign, set a relatively low cost per conversion or CPA to achieve ____ conversion rates both in terms of cost and number of conversions.

A. Lower

B. Higher

C. Average

D. Median

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Which of the following are two broad networks specified in question 10?

A. Search

B. Display

C. Both A and B

D. None of the above

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Advertisements are ranked based on their ____.

A. Maximum Bid times Quality Score

B. Minimum Bid times Quality Score

C. Average Bid times Quality Score

D. Medium Bid times Quality Score

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Google AdWords awards the top ad position to the advertiser with the ____ ranking.

A. Lowest

B. Average

C. Highest

D. Medium

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Which of the following is/are the features of Google AdWords?

A. Keyword Planner Tool

B. Google Ads Editor

C. Reach Planner

D. All of the above

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Which of the following comes as a/the step(s) to advertise on google adwords?

A. Find and determining the audience

B. Conduct keyword research

C. Build remarketing lists

D. All of the above

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4

PPC ( ____ ) advertisements in the finance and industry sectors charge Google a high cost for these expensive keywords.

A. Pay-per-click

B. Pay-per-sale

C. Pay-per-lead

D. All of the above

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Optimizing conversion rates is what ____ do.

A. Conversion Enhancement

B. Conversion Embracement

C. Conversion Optimizers

D. Conversion Optimum

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A Google AdWords Manager Account allows you to manage multiple Google AdWords accounts from ___ dashboard and login.

A. One

B. Two

C. Three

D. Multiple

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Digital marketing relies heavily on ____.

A. Google Search Engine

B. Search Engine Optimization

C. Google AdWords

D. Social Media Marketing