You will have a ____ number of conversions with a high cost if you set a relatively high CPA or Cost per Conversion target.
Low
High
Average
None
Correct Answer :
B. High
You will have a high number of conversions with a high cost if you set a relatively high CPA or Cost per Conversion target.
Related Questions
Optimizing conversion rates is what ____ do.
Conversion Enhancement
Conversion Embracement
Conversion Optimizers
Conversion Optimum
Smart Shopping uses automated bidding strategies for the promotion of products listed in Google Merchant Center to combine the features of Standard Shopping and ____.
Traditional Remarketing
Display Remarketing
Offline Remarketing
None of the above
Google AdWords may or may not be effective for a company if they bid on the ____ keywords.
Right
Wrong
Incorrect
None
Essentially, Google makes money from the searches by charging the advertisers a fee for those ____.
Numbers
Clicks
Prices
Dates
____ text search ads can be planned accordingly with RLSA.
Traditional
Advanced
Modern
None
Which of the following are two broad networks specified in question 10?
Search
Display
Both A and B
None of the above
What does Google Ads Manager Account also known as?
MCC
My Client Center
Both A and B
None of the above
It is possible to ____ CTR by using headlines related to the ads that are compelling and appealing.
Increase
Decrease
Minimize
Compress
____ are the hallmarks of Google AdWords.
Auctions
Bids
Both A and B
None of the above
Besides Display Network bidding, CPM bidding can also include ____.
Search Network
Remarketing
Resharing
None
Remarketing can be done ____ by displaying product advertisements based on the product or service an individual has visited in the past.
Statistically
Dynamically
Traditionally
None
A Google AdWords Manager Account allows you to manage multiple Google AdWords accounts from ___ dashboard and login.
One
Two
Three
Multiple
Which of the following is TRUE about Google AdWords?
Advertisers can bid on this online platform.
There are certain keywords that advertisers bid on that are relevant for the growth of the company and perfect for the competition.
Google's search boxes feature clickable ads with these perfectly chosen keywords.
All of the above
Google AdWords Partner Certification is also known as -
Google AdWords Certification Program
Google Partners
Both A and B
None of the above
Each action/conversion or target cost per action is paid based on the ____ bid cost.
Maximum
Minimum
Median
Mode
The ____ identifies the products and keywords at which the searched terms are sold, their costs, and their competitors.
Keyword tool
Keyword Ad
Keyword Function
Keyword feature
AdWords Grants featured program was launched in which year?
2002
2003
2004
2005
Google AdWords is also known as -
Google Words
Google One
Google Ads
Google Marketing
Google AdWords awards the top ad position to the advertiser with the ____ ranking.
Lowest
Average
Highest
Medium
CPC is the ____ method of paying Google AdWords when an internet user clicks on your AdWords advertisement.
Cost Per Closure
Click Per Cost
Cost Per Click
Click Per Closure
Advertisers can use ____ to plan new campaigns for search networks or expand their existing campaigns.
Keyword Planner Tool
Google Ads Editor
Reach Planner
AdWords Express
Which of the following should be kept in mind while creating a landing page?
It is essential to minimize the amount of information on land pages because it is the most important part of the site.
A product or service advertisement should highlight the best features of the product or service so that the customer can get the most benefits from it.
Make sure your landing page or ad contains a CTA (call-to-action) that encourages the visitor to continue.
All of the above
The ____ is calculated by calculating the number of impressions for an online advertising campaign.
CPM
CPA
CPC
CTC
What does CPM extend to?
Cost Per Measure
Cost Per Market Value
Cost Per Merchant
Cost Per Thousand Impressions
What is the full form of RLSA?
Resharing Lists of Search
Remarketing Lists of Search
Retargeting Lists of Search
Resubmitting Lists of Search
The CPA method requires that you have converted at least 30 times in the ____.
Last month
30 Days
Both A and B
None of the above
Google generates approx. __% of its revenue from online pay-per-click advertisements.
90
97
100
150
In order to drive traffic to their websites and ads, advertisers use ____.
Keyword Rehabilitation Tools
Keyword Research Tools
Keyword Reconsize Tools
Keyword Remuneration Tools
By using ____, advertisers are able to increase the reach of their video ads and forecast where their ads will be seen by internet searchers.
Video Search
Video Ads
Reach Planner
Reach Search
Advertisers can ____ their ads on Google Display Network websites as banner-style ads and on other websites which are part of the network.
Discrete
Display
Displace
Distorted