An advertiser's price per click (CPC) and position are determined by a/an ____ run by Google when a search query is entered.
Survey
Auction
Research
Market Research
Correct Answer :
B. Auction
An advertiser's price per click (CPC) and position are determined by an auction run by Google when a search query is entered.
Related Questions
Which of the following are two broad networks specified in question 10?
Search
Display
Both A and B
None of the above
Advertisements are ranked based on their ____.
Maximum Bid times Quality Score
Minimum Bid times Quality Score
Average Bid times Quality Score
Medium Bid times Quality Score
Ads can be updated ____ by using Google Ads Editor.
Offline
Online
At the time of execution
At the time of addition
What is/are the advantage(s) of Google Conversion Optimizer?
Free service is offered by Target CPA Bidding.
A constant monitoring of the conversion behavior is performed by Google Conversion Optimizer on a daily basis.
In addition to helping with keywords bids, Google Conversion Optimizer helps you avoid paying too much or too little for converting at or below the expected cost.
All of the above
Optimized landing pages have a conversion rate of approx. ____, while normal conversion rates are approx. 2% to 3%.
20% to 30%
50% to 100%
50% to 70%
20% to 50%
Which of the following is/are the bidding approach(es) in Google AdWords?
Traditional
Alternate
Both A and B
None of the above
By using ____, advertisers are able to increase the reach of their video ads and forecast where their ads will be seen by internet searchers.
Video Search
Video Ads
Reach Planner
Reach Search
A ____ is a word or phrase that a user enters into a search engine to find information.
Text
Keyword
AdWords
Search Engine
What does CPM extend to?
Cost Per Measure
Cost Per Market Value
Cost Per Merchant
Cost Per Thousand Impressions
The ____ program allows businesses to advertise their products, services, offerings, applications, as well as other products to internet users.
Google Search Engine
Google AdWords
Google One
Google Chrome
Which of the following keywords is/are most expensive?
Insurance
Loans
Mortgage
All of the above
Advertisers can edit and make changes to advertisements using ____, which is a downloadable program.
Reach Planner
AdWords Express
Google Ads Editor
Excluding the IP Addresses
Optimizing conversion rates is what ____ do.
Conversion Enhancement
Conversion Embracement
Conversion Optimizers
Conversion Optimum
Google AdWords awards the top ad position to the advertiser with the ____ ranking.
Lowest
Average
Highest
Medium
Which of the following comes as a/the step(s) to advertise on google adwords?
Find and determining the audience
Conduct keyword research
Build remarketing lists
All of the above
Ads with emotional content get a high click-through rate?
True
False
Can't say
Maybe
When was Google AdWords released?
23rd October 2000
23rd October 2001
23rd October 2002
23rd October 2003
A typical Google AdWords campaign will place ads across ___ broad networks to reach a wide audience and gain new customers.
Two
Three
Four
Five
Which of the following is/are the bidding method(s) in an alternate approach?
CPM
CPA
Both A and B
None of the above
Advertisers can ____ their ads on Google Display Network websites as banner-style ads and on other websites which are part of the network.
Discrete
Display
Displace
Distorted
Which of the following is TRUE about Google AdWords?
Advertisers can bid on this online platform.
There are certain keywords that advertisers bid on that are relevant for the growth of the company and perfect for the competition.
Google's search boxes feature clickable ads with these perfectly chosen keywords.
All of the above
Conversion Optimizer is also known as -
CPA Bidding
Target CPC
Target CPA Bidding
Target CPC Bidding
____ that are powerful and have good quality scores appear as Google Ads with top searched links if they are powerful and have good quality scores.
Keywords
Ads
Texts
None
The ____ is calculated by calculating the number of impressions for an online advertising campaign.
CPM
CPA
CPC
CTC
The CPA method requires that you have converted at least 30 times in the ____.
Last month
30 Days
Both A and B
None of the above
Using ____, you can find and organize new keywords without having to spend a considerable amount of time and effort.
Adstream
Wordstream
Keywordstream
AdWordstream
Each action/conversion or target cost per action is paid based on the ____ bid cost.
Maximum
Minimum
Median
Mode
The most successful keywords will have a ___ CPC if they have a high quality score.
Low
High
Expensive
Average
A Google AdWords Manager Account allows you to manage multiple Google AdWords accounts from ___ dashboard and login.
One
Two
Three
Multiple
How many bidding methods are there in an alternate approach?
One
Two
Three
Four