A ____ is a word or phrase that a user enters into a search engine to find information.
Text
Keyword
AdWords
Search Engine
Correct Answer :
B. Keyword
A keyword is a word or phrase that a user enters into a search engine to find information.
Related Questions
What does CPM extend to?
Cost Per Measure
Cost Per Market Value
Cost Per Merchant
Cost Per Thousand Impressions
Conversion Optimizer is also known as -
CPA Bidding
Target CPC
Target CPA Bidding
Target CPC Bidding
You will have a ____ number of conversions with a high cost if you set a relatively high CPA or Cost per Conversion target.
Low
High
Average
None
What is/are the advantage(s) of Google Conversion Optimizer?
Free service is offered by Target CPA Bidding.
A constant monitoring of the conversion behavior is performed by Google Conversion Optimizer on a daily basis.
In addition to helping with keywords bids, Google Conversion Optimizer helps you avoid paying too much or too little for converting at or below the expected cost.
All of the above
A ____ is a word or phrase that a user enters into a search engine to find information.
Text
Keyword
AdWords
Search Engine
____ is/are the sector(s) with the most expensive keywords.
Finance
Industry
Both A and B
None of the above
When was Google AdWords released?
23rd October 2000
23rd October 2001
23rd October 2002
23rd October 2003
Google AdWords awards the top ad position to the advertiser with the ____ ranking.
Lowest
Average
Highest
Medium
An advertiser's price per click (CPC) and position are determined by a/an ____ run by Google when a search query is entered.
Survey
Auction
Research
Market Research
What does A stand for in CPA?
Action
Acquisition
Both A and B
None of the above
What is the full form of RLSA?
Resharing Lists of Search
Remarketing Lists of Search
Retargeting Lists of Search
Resubmitting Lists of Search
How many bidding methods are there in an alternate approach?
One
Two
Three
Four
Ads with emotional content get a high click-through rate?
True
False
Can't say
Maybe
The Keyword Planner helps you select the most profitable keywords based on the ____.
Average monthly searches
Competition types
CPC rates
All of the above
By using ____, advertisers are able to increase the reach of their video ads and forecast where their ads will be seen by internet searchers.
Video Search
Video Ads
Reach Planner
Reach Search
Remarketing can be done ____ by displaying product advertisements based on the product or service an individual has visited in the past.
Statistically
Dynamically
Traditionally
None
Which of the following is/are the bidding method(s) in an alternate approach?
CPM
CPA
Both A and B
None of the above
A ____ page is a page that leads users to your website and explains your product.
Home
About
Landing
Contact
Advertisements are ranked based on their ____.
Maximum Bid times Quality Score
Minimum Bid times Quality Score
Average Bid times Quality Score
Medium Bid times Quality Score
Google AdWords is also known as -
Google Words
Google One
Google Ads
Google Marketing
Besides Display Network bidding, CPM bidding can also include ____.
Search Network
Remarketing
Resharing
None
The ____ identifies the products and keywords at which the searched terms are sold, their costs, and their competitors.
Keyword tool
Keyword Ad
Keyword Function
Keyword feature
Investing money in the ____ are required of advertisers.
Right keywords
Writing strong content
Using ads with CTRs
All of the above
____ text search ads can be planned accordingly with RLSA.
Traditional
Advanced
Modern
None
Google AdWords may or may not be effective for a company if they bid on the ____ keywords.
Right
Wrong
Incorrect
None
____ agencies generally use Google Ads Manager accounts to manage a large and heavy folder of clients' accounts.
Advertising
Marketing
Both A and B
None of the above
What does Google Ads Manager Account also known as?
MCC
My Client Center
Both A and B
None of the above
PPC ( ____ ) advertisements in the finance and industry sectors charge Google a high cost for these expensive keywords.
Pay-per-click
Pay-per-sale
Pay-per-lead
All of the above
It is true that negative keywords are associated with high CPCs, but when you are bidding on costly keywords at a ____ cost, they become a necessity.
High
Low
Average
None
How to optimize the conversion optimizer?
In order to find the optimal bid levels quickly, choose relevant and appropriate keywords for bidding.
It is important that the written text you use for your ad is attractive and relevant.
Landing pages for your advertisement should not contain fake words or overly-long texts just to attract searchers.
All of the above