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Current Affairs January 2024

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By using ____, advertisers are able to increase the reach of their video ads and forecast where their ads will be seen by internet searchers.

A. Video Search

B. Video Ads

C. Reach Planner

D. Reach Search

Correct Answer :

C. Reach Planner


By using Reach Planner, advertisers are able to increase the reach of their video ads and forecast where their ads will be seen by internet searchers.

Related Questions

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CPC is the ____ method of paying Google AdWords when an internet user clicks on your AdWords advertisement.

A. Cost Per Closure

B. Click Per Cost

C. Cost Per Click

D. Click Per Closure

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4

Advertisers can edit and make changes to advertisements using ____, which is a downloadable program.

A. Reach Planner

B. AdWords Express

C. Google Ads Editor

D. Excluding the IP Addresses

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4

A ____ is a word or phrase that a user enters into a search engine to find information.

A. Text

B. Keyword

C. AdWords

D. Search Engine

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Investing money in the ____ are required of advertisers.

A. Right keywords

B. Writing strong content

C. Using ads with CTRs

D. All of the above

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Which of the following is/are the cost affecting factor(s) to create a campaign?

A. Keywords

B. Your bids

C. Ad Extensions

D. All of the above

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What conversion tools help?

A. The tool tells you how much each click resulted in for your advertisement.

B. Leads, downloads, sign-ups, and other activities can be filtered.

C. It also allows you to optimize the bids, keywords, and ad text for the non-working areas.

D. All of the above

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4

By using ____, advertisers are able to increase the reach of their video ads and forecast where their ads will be seen by internet searchers.

A. Video Search

B. Video Ads

C. Reach Planner

D. Reach Search

What is the correct answer?

4

In a campaign, set a relatively low cost per conversion or CPA to achieve ____ conversion rates both in terms of cost and number of conversions.

A. Lower

B. Higher

C. Average

D. Median

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What is/are the advantage(s) of Google Conversion Optimizer?

A. Free service is offered by Target CPA Bidding.

B. A constant monitoring of the conversion behavior is performed by Google Conversion Optimizer on a daily basis.

C. In addition to helping with keywords bids, Google Conversion Optimizer helps you avoid paying too much or too little for converting at or below the expected cost.

D. All of the above

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What is/are the disadvantage(s) of Google Conversion Optimizer?

A. Transparency

B. Control

C. Trust

D. All of the above

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How many bidding approaches are there in Google AdWords?

A. Two

B. Three

C. Four

D. Five

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Optimizing conversion rates is what ____ do.

A. Conversion Enhancement

B. Conversion Embracement

C. Conversion Optimizers

D. Conversion Optimum

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4

Which of the following is TRUE about Google AdWords?

A. Advertisers can bid on this online platform.

B. There are certain keywords that advertisers bid on that are relevant for the growth of the company and perfect for the competition.

C. Google's search boxes feature clickable ads with these perfectly chosen keywords.

D. All of the above

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Each action/conversion or target cost per action is paid based on the ____ bid cost.

A. Maximum

B. Minimum

C. Median

D. Mode

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The Keyword Planner helps you select the most profitable keywords based on the ____.

A. Average monthly searches

B. Competition types

C. CPC rates

D. All of the above

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____ that are powerful and have good quality scores appear as Google Ads with top searched links if they are powerful and have good quality scores.

A. Keywords

B. Ads

C. Texts

D. None

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Which of the following is/are the bidding approach(es) in Google AdWords?

A. Traditional

B. Alternate

C. Both A and B

D. None of the above

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____ networks can connect you with many new customers when you create a brand awareness advertisement for your product.

A. Display

B. Search

C. Net Worth

D. None

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Conversion Optimizer is also known as -

A. CPA Bidding

B. Target CPC

C. Target CPA Bidding

D. Target CPC Bidding

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A well-crafted landing page may greatly ____ the chances of your ads getting clicked and then showing some interest after the visit, or it may simply ensure that searchers continue their search elsewhere.

A. Increase

B. Decrease

C. Minimize

D. None

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Advertisers can ____ their ads on Google Display Network websites as banner-style ads and on other websites which are part of the network.

A. Discrete

B. Display

C. Displace

D. Distorted

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____ are all included in campaign groupings.

A. Geolocation

B. Product type

C. Device segmentation

D. All of the above

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4

Finance-related keywords are among the most expensive keywords for ____, so if someone begins a startup related to finance, he or she will need to pay a lot to use the service for advertising.

A. Google AdWords

B. Google Marketing

C. Google One

D. Google Chrome

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You will have a ____ number of conversions with a high cost if you set a relatively high CPA or Cost per Conversion target.

A. Low

B. High

C. Average

D. None

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The ____ is calculated by calculating the number of impressions for an online advertising campaign.

A. CPM

B. CPA

C. CPC

D. CTC

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Smart Shopping uses automated bidding strategies for the promotion of products listed in Google Merchant Center to combine the features of Standard Shopping and ____.

A. Traditional Remarketing

B. Display Remarketing

C. Offline Remarketing

D. None of the above

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Remarketing can be done ____ by displaying product advertisements based on the product or service an individual has visited in the past.

A. Statistically

B. Dynamically

C. Traditionally

D. None

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Which of the following should be kept in mind while creating a landing page?

A. It is essential to minimize the amount of information on land pages because it is the most important part of the site.

B. A product or service advertisement should highlight the best features of the product or service so that the customer can get the most benefits from it.

C. Make sure your landing page or ad contains a CTA (call-to-action) that encourages the visitor to continue.

D. All of the above

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What is the full form of RLSA?

A. Resharing Lists of Search

B. Remarketing Lists of Search

C. Retargeting Lists of Search

D. Resubmitting Lists of Search

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A ____ page is a page that leads users to your website and explains your product.

A. Home

B. About

C. Landing

D. Contact