The ____ is calculated by calculating the number of impressions for an online advertising campaign.
CPM
CPA
CPC
CTC
Correct Answer :
A. CPM
The CPM is calculated by calculating the number of impressions for an online advertising campaign.
Related Questions
____ text search ads can be planned accordingly with RLSA.
Traditional
Advanced
Modern
None
Optimizing conversion rates is what ____ do.
Conversion Enhancement
Conversion Embracement
Conversion Optimizers
Conversion Optimum
What is/are the advantage(s) of Google Conversion Optimizer?
Free service is offered by Target CPA Bidding.
A constant monitoring of the conversion behavior is performed by Google Conversion Optimizer on a daily basis.
In addition to helping with keywords bids, Google Conversion Optimizer helps you avoid paying too much or too little for converting at or below the expected cost.
All of the above
Advertisers can use ____ to plan new campaigns for search networks or expand their existing campaigns.
Keyword Planner Tool
Google Ads Editor
Reach Planner
AdWords Express
By automating ____, AdWords Express helps small businesses.
Keyword Management
Ad Placement
Both A and B
None of the above
Which of the following is/are the cost affecting factor(s) to create a campaign?
Keywords
Your bids
Ad Extensions
All of the above
____ network is a network of search engines where advertisers bid on keywords, and it displays related ads when searchers enter those keywords on a search engine.
Search
Display
Both A and B
None of the above
Advertisers can edit and make changes to advertisements using ____, which is a downloadable program.
Reach Planner
AdWords Express
Google Ads Editor
Excluding the IP Addresses
Which of the following is TRUE about Google AdWords?
Advertisers can bid on this online platform.
There are certain keywords that advertisers bid on that are relevant for the growth of the company and perfect for the competition.
Google's search boxes feature clickable ads with these perfectly chosen keywords.
All of the above
Google generates approx. __% of its revenue from online pay-per-click advertisements.
90
97
100
150
Using ____, you can find and organize new keywords without having to spend a considerable amount of time and effort.
Adstream
Wordstream
Keywordstream
AdWordstream
____ are the hallmarks of Google AdWords.
Auctions
Bids
Both A and B
None of the above
A ____ page is a page that leads users to your website and explains your product.
Home
About
Landing
Contact
Which of the following is/are the bidding approach(es) in Google AdWords?
Traditional
Alternate
Both A and B
None of the above
Google AdWords is also known as -
Google Words
Google One
Google Ads
Google Marketing
Finance-related keywords are among the most expensive keywords for ____, so if someone begins a startup related to finance, he or she will need to pay a lot to use the service for advertising.
Google AdWords
Google Marketing
Google One
Google Chrome
The most successful keywords will have a ___ CPC if they have a high quality score.
Low
High
Expensive
Average
What does Google Ads Manager Account also known as?
MCC
My Client Center
Both A and B
None of the above
____ is the tool that beginners need if they wish to use Target CPA Bidding.
Google Cost Tracking
Google Click Tracking
Google Conversion Tracking
None
An advertiser's price per click (CPC) and position are determined by a/an ____ run by Google when a search query is entered.
Survey
Auction
Research
Market Research
When was Google AdWords released?
23rd October 2000
23rd October 2001
23rd October 2002
23rd October 2003
Ads with emotional content get a high click-through rate?
True
False
Can't say
Maybe
It is possible to ____ CTR by using headlines related to the ads that are compelling and appealing.
Increase
Decrease
Minimize
Compress
Google AdWords awards the top ad position to the advertiser with the ____ ranking.
Lowest
Average
Highest
Medium
____ that are powerful and have good quality scores appear as Google Ads with top searched links if they are powerful and have good quality scores.
Keywords
Ads
Texts
None
PPC ( ____ ) advertisements in the finance and industry sectors charge Google a high cost for these expensive keywords.
Pay-per-click
Pay-per-sale
Pay-per-lead
All of the above
The Keyword Planner helps you select the most profitable keywords based on the ____.
Average monthly searches
Competition types
CPC rates
All of the above
____ are all included in campaign groupings.
Geolocation
Product type
Device segmentation
All of the above
Advertisers can ____ their ads on Google Display Network websites as banner-style ads and on other websites which are part of the network.
Discrete
Display
Displace
Distorted
It is true that negative keywords are associated with high CPCs, but when you are bidding on costly keywords at a ____ cost, they become a necessity.
High
Low
Average
None