Which of the following is/are the bidding method(s) in an alternate approach?
CPM
CPA
Both A and B
None of the above
Correct Answer :
C. Both A and B
The following are the bidding methods in an alternate approach -
a) CPM
b) CPA
Related Questions
The ____ program allows businesses to advertise their products, services, offerings, applications, as well as other products to internet users.
Google Search Engine
Google AdWords
Google One
Google Chrome
What does CPM extend to?
Cost Per Measure
Cost Per Market Value
Cost Per Merchant
Cost Per Thousand Impressions
Google generates approx. __% of its revenue from online pay-per-click advertisements.
90
97
100
150
____ networks can connect you with many new customers when you create a brand awareness advertisement for your product.
Display
Search
Net Worth
None
How to optimize the conversion optimizer?
In order to find the optimal bid levels quickly, choose relevant and appropriate keywords for bidding.
It is important that the written text you use for your ad is attractive and relevant.
Landing pages for your advertisement should not contain fake words or overly-long texts just to attract searchers.
All of the above
It is true that negative keywords are associated with high CPCs, but when you are bidding on costly keywords at a ____ cost, they become a necessity.
High
Low
Average
None
Finance-related keywords are among the most expensive keywords for ____, so if someone begins a startup related to finance, he or she will need to pay a lot to use the service for advertising.
Google AdWords
Google Marketing
Google One
Google Chrome
CPC is the ____ method of paying Google AdWords when an internet user clicks on your AdWords advertisement.
Cost Per Closure
Click Per Cost
Cost Per Click
Click Per Closure
How many bidding approaches are there in Google AdWords?
Two
Three
Four
Five
____ is the tool that beginners need if they wish to use Target CPA Bidding.
Google Cost Tracking
Google Click Tracking
Google Conversion Tracking
None
Which of the following is TRUE about Google AdWords?
Advertisers can bid on this online platform.
There are certain keywords that advertisers bid on that are relevant for the growth of the company and perfect for the competition.
Google's search boxes feature clickable ads with these perfectly chosen keywords.
All of the above
____ are all included in campaign groupings.
Geolocation
Product type
Device segmentation
All of the above
____ is/are the sector(s) with the most expensive keywords.
Finance
Industry
Both A and B
None of the above
____ that are powerful and have good quality scores appear as Google Ads with top searched links if they are powerful and have good quality scores.
Keywords
Ads
Texts
None
Each action/conversion or target cost per action is paid based on the ____ bid cost.
Maximum
Minimum
Median
Mode
The ____ is calculated by calculating the number of impressions for an online advertising campaign.
CPM
CPA
CPC
CTC
How many bidding methods are there in an alternate approach?
One
Two
Three
Four
It is possible to ____ CTR by using headlines related to the ads that are compelling and appealing.
Increase
Decrease
Minimize
Compress
Remarketing can be done ____ by displaying product advertisements based on the product or service an individual has visited in the past.
Statistically
Dynamically
Traditionally
None
A Google AdWords Manager Account allows you to manage multiple Google AdWords accounts from ___ dashboard and login.
One
Two
Three
Multiple
Advertisements are ranked based on their ____.
Maximum Bid times Quality Score
Minimum Bid times Quality Score
Average Bid times Quality Score
Medium Bid times Quality Score
The CPA method requires that you have converted at least 30 times in the ____.
Last month
30 Days
Both A and B
None of the above
Google AdWords may or may not be effective for a company if they bid on the ____ keywords.
Right
Wrong
Incorrect
None
____ network is a network of search engines where advertisers bid on keywords, and it displays related ads when searchers enter those keywords on a search engine.
Search
Display
Both A and B
None of the above
Smart Shopping uses automated bidding strategies for the promotion of products listed in Google Merchant Center to combine the features of Standard Shopping and ____.
Traditional Remarketing
Display Remarketing
Offline Remarketing
None of the above
Optimized landing pages have a conversion rate of approx. ____, while normal conversion rates are approx. 2% to 3%.
20% to 30%
50% to 100%
50% to 70%
20% to 50%
What does A stand for in CPA?
Action
Acquisition
Both A and B
None of the above
Advertisers can ____ their ads on Google Display Network websites as banner-style ads and on other websites which are part of the network.
Discrete
Display
Displace
Distorted
The ____ identifies the products and keywords at which the searched terms are sold, their costs, and their competitors.
Keyword tool
Keyword Ad
Keyword Function
Keyword feature
A ____ is a word or phrase that a user enters into a search engine to find information.
Text
Keyword
AdWords
Search Engine