By automating ____, AdWords Express helps small businesses.
Keyword Management
Ad Placement
Both A and B
None of the above
Correct Answer :
C. Both A and B
By automating keyword management and ad placement, AdWords Express helps small businesses.
Related Questions
Ads can be updated ____ by using Google Ads Editor.
Offline
Online
At the time of execution
At the time of addition
Google generates approx. __% of its revenue from online pay-per-click advertisements.
90
97
100
150
Which of the following are two broad networks specified in question 10?
Search
Display
Both A and B
None of the above
An advertiser's price per click (CPC) and position are determined by a/an ____ run by Google when a search query is entered.
Survey
Auction
Research
Market Research
Which of the following keywords is/are most expensive?
Insurance
Loans
Mortgage
All of the above
What is/are the advantage(s) of Google Conversion Optimizer?
Free service is offered by Target CPA Bidding.
A constant monitoring of the conversion behavior is performed by Google Conversion Optimizer on a daily basis.
In addition to helping with keywords bids, Google Conversion Optimizer helps you avoid paying too much or too little for converting at or below the expected cost.
All of the above
What does A stand for in CPA?
Action
Acquisition
Both A and B
None of the above
A ____ page is a page that leads users to your website and explains your product.
Home
About
Landing
Contact
Google AdWords is also known as -
Google Words
Google One
Google Ads
Google Marketing
The CPA method requires that you have converted at least 30 times in the ____.
Last month
30 Days
Both A and B
None of the above
Using ____, you can find and organize new keywords without having to spend a considerable amount of time and effort.
Adstream
Wordstream
Keywordstream
AdWordstream
By using ____, advertisers are able to increase the reach of their video ads and forecast where their ads will be seen by internet searchers.
Video Search
Video Ads
Reach Planner
Reach Search
Ads with emotional content get a high click-through rate?
True
False
Can't say
Maybe
In a campaign, set a relatively low cost per conversion or CPA to achieve ____ conversion rates both in terms of cost and number of conversions.
Lower
Higher
Average
Median
Advertisers can ____ their ads on Google Display Network websites as banner-style ads and on other websites which are part of the network.
Discrete
Display
Displace
Distorted
Google AdWords Partner Certification is also known as -
Google AdWords Certification Program
Google Partners
Both A and B
None of the above
The ____ is calculated by calculating the number of impressions for an online advertising campaign.
CPM
CPA
CPC
CTC
You can improve the effectiveness of your ad by selecting ____ you put in it.
Good keywords
Improving the CTR of your ad
Improving the quality of the content
All of the above
A typical Google AdWords campaign will place ads across ___ broad networks to reach a wide audience and gain new customers.
Two
Three
Four
Five
It is possible to ____ CTR by using headlines related to the ads that are compelling and appealing.
Increase
Decrease
Minimize
Compress
Optimized landing pages have a conversion rate of approx. ____, while normal conversion rates are approx. 2% to 3%.
20% to 30%
50% to 100%
50% to 70%
20% to 50%
Conversion Optimizer is also known as -
CPA Bidding
Target CPC
Target CPA Bidding
Target CPC Bidding
Investing money in the ____ are required of advertisers.
Right keywords
Writing strong content
Using ads with CTRs
All of the above
The most successful keywords will have a ___ CPC if they have a high quality score.
Low
High
Expensive
Average
What conversion tools help?
The tool tells you how much each click resulted in for your advertisement.
Leads, downloads, sign-ups, and other activities can be filtered.
It also allows you to optimize the bids, keywords, and ad text for the non-working areas.
All of the above
Which of the following is/are the bidding method(s) in an alternate approach?
CPM
CPA
Both A and B
None of the above
Remarketing can be done ____ by displaying product advertisements based on the product or service an individual has visited in the past.
Statistically
Dynamically
Traditionally
None
How many bidding methods are there in an alternate approach?
One
Two
Three
Four
Which of the following is TRUE about Google AdWords?
Advertisers can bid on this online platform.
There are certain keywords that advertisers bid on that are relevant for the growth of the company and perfect for the competition.
Google's search boxes feature clickable ads with these perfectly chosen keywords.
All of the above
In order to drive traffic to their websites and ads, advertisers use ____.
Keyword Rehabilitation Tools
Keyword Research Tools
Keyword Reconsize Tools
Keyword Remuneration Tools