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Current Affairs January 2024

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4

It is possible to ____ CTR by using headlines related to the ads that are compelling and appealing.

A. Increase

B. Decrease

C. Minimize

D. Compress

Correct Answer :

A. Increase


It is possible to increase CTR by using headlines related to the ads that are compelling and appealing.

Related Questions

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4

Which of the following is/are the cost affecting factor(s) to create a campaign?

A. Keywords

B. Your bids

C. Ad Extensions

D. All of the above

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4

Which of the following keywords is/are most expensive?

A. Insurance

B. Loans

C. Mortgage

D. All of the above

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4

A well-crafted landing page may greatly ____ the chances of your ads getting clicked and then showing some interest after the visit, or it may simply ensure that searchers continue their search elsewhere.

A. Increase

B. Decrease

C. Minimize

D. None

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4

Google AdWords is also known as -

A. Google Words

B. Google One

C. Google Ads

D. Google Marketing

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4

What conversion tools help?

A. The tool tells you how much each click resulted in for your advertisement.

B. Leads, downloads, sign-ups, and other activities can be filtered.

C. It also allows you to optimize the bids, keywords, and ad text for the non-working areas.

D. All of the above

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4

Essentially, Google makes money from the searches by charging the advertisers a fee for those ____.

A. Numbers

B. Clicks

C. Prices

D. Dates

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4

A ____ page is a page that leads users to your website and explains your product.

A. Home

B. About

C. Landing

D. Contact

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Advertisers can use ____ to plan new campaigns for search networks or expand their existing campaigns.

A. Keyword Planner Tool

B. Google Ads Editor

C. Reach Planner

D. AdWords Express

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4

What is the full form of RLSA?

A. Resharing Lists of Search

B. Remarketing Lists of Search

C. Retargeting Lists of Search

D. Resubmitting Lists of Search

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4

It is possible to ____ CTR by using headlines related to the ads that are compelling and appealing.

A. Increase

B. Decrease

C. Minimize

D. Compress

What is the correct answer?

4

By using ____, advertisers are able to increase the reach of their video ads and forecast where their ads will be seen by internet searchers.

A. Video Search

B. Video Ads

C. Reach Planner

D. Reach Search

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4

Which of the following should be kept in mind while creating a landing page?

A. It is essential to minimize the amount of information on land pages because it is the most important part of the site.

B. A product or service advertisement should highlight the best features of the product or service so that the customer can get the most benefits from it.

C. Make sure your landing page or ad contains a CTA (call-to-action) that encourages the visitor to continue.

D. All of the above

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4

____ that are powerful and have good quality scores appear as Google Ads with top searched links if they are powerful and have good quality scores.

A. Keywords

B. Ads

C. Texts

D. None

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4

Optimized landing pages have a conversion rate of approx. ____, while normal conversion rates are approx. 2% to 3%.

A. 20% to 30%

B. 50% to 100%

C. 50% to 70%

D. 20% to 50%

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4

Advertisements are ranked based on their ____.

A. Maximum Bid times Quality Score

B. Minimum Bid times Quality Score

C. Average Bid times Quality Score

D. Medium Bid times Quality Score

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4

A typical Google AdWords campaign will place ads across ___ broad networks to reach a wide audience and gain new customers.

A. Two

B. Three

C. Four

D. Five

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4

It is true that negative keywords are associated with high CPCs, but when you are bidding on costly keywords at a ____ cost, they become a necessity.

A. High

B. Low

C. Average

D. None

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4

The ____ identifies the products and keywords at which the searched terms are sold, their costs, and their competitors.

A. Keyword tool

B. Keyword Ad

C. Keyword Function

D. Keyword feature

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4

What does CPM extend to?

A. Cost Per Measure

B. Cost Per Market Value

C. Cost Per Merchant

D. Cost Per Thousand Impressions

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4

AdWords Grants featured program was launched in which year?

A. 2002

B. 2003

C. 2004

D. 2005

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4

Google AdWords Partner Certification is also known as -

A. Google AdWords Certification Program

B. Google Partners

C. Both A and B

D. None of the above

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4

____ agencies generally use Google Ads Manager accounts to manage a large and heavy folder of clients' accounts.

A. Advertising

B. Marketing

C. Both A and B

D. None of the above

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4

By automating ____, AdWords Express helps small businesses.

A. Keyword Management

B. Ad Placement

C. Both A and B

D. None of the above

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4

What is/are the disadvantage(s) of Google Conversion Optimizer?

A. Transparency

B. Control

C. Trust

D. All of the above

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4

The ____ is calculated by calculating the number of impressions for an online advertising campaign.

A. CPM

B. CPA

C. CPC

D. CTC

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4

____ are the hallmarks of Google AdWords.

A. Auctions

B. Bids

C. Both A and B

D. None of the above

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____ are all included in campaign groupings.

A. Geolocation

B. Product type

C. Device segmentation

D. All of the above

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____ network is a network of search engines where advertisers bid on keywords, and it displays related ads when searchers enter those keywords on a search engine.

A. Search

B. Display

C. Both A and B

D. None of the above

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4

You can improve the effectiveness of your ad by selecting ____ you put in it.

A. Good keywords

B. Improving the CTR of your ad

C. Improving the quality of the content

D. All of the above

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How to optimize the conversion optimizer?

A. In order to find the optimal bid levels quickly, choose relevant and appropriate keywords for bidding.

B. It is important that the written text you use for your ad is attractive and relevant.

C. Landing pages for your advertisement should not contain fake words or overly-long texts just to attract searchers.

D. All of the above