Which of the following is/are the cost affecting factor(s) to create a campaign?
Keywords
Your bids
Ad Extensions
All of the above
Correct Answer :
D. All of the above
a) Keywords
b) Your bids
c) Ad Extensions
Related Questions
Smart Shopping uses automated bidding strategies for the promotion of products listed in Google Merchant Center to combine the features of Standard Shopping and ____.
Traditional Remarketing
Display Remarketing
Offline Remarketing
None of the above
What does Google Ads Manager Account also known as?
MCC
My Client Center
Both A and B
None of the above
Finance-related keywords are among the most expensive keywords for ____, so if someone begins a startup related to finance, he or she will need to pay a lot to use the service for advertising.
Google AdWords
Google Marketing
Google One
Google Chrome
It is possible to ____ CTR by using headlines related to the ads that are compelling and appealing.
Increase
Decrease
Minimize
Compress
Which of the following are two broad networks specified in question 10?
Search
Display
Both A and B
None of the above
____ is the tool that beginners need if they wish to use Target CPA Bidding.
Google Cost Tracking
Google Click Tracking
Google Conversion Tracking
None
By using ____, advertisers are able to increase the reach of their video ads and forecast where their ads will be seen by internet searchers.
Video Search
Video Ads
Reach Planner
Reach Search
Ads can be updated ____ by using Google Ads Editor.
Offline
Online
At the time of execution
At the time of addition
An advertiser's price per click (CPC) and position are determined by a/an ____ run by Google when a search query is entered.
Survey
Auction
Research
Market Research
Google AdWords may or may not be effective for a company if they bid on the ____ keywords.
Right
Wrong
Incorrect
None
Optimized landing pages have a conversion rate of approx. ____, while normal conversion rates are approx. 2% to 3%.
20% to 30%
50% to 100%
50% to 70%
20% to 50%
What is/are the disadvantage(s) of Google Conversion Optimizer?
Transparency
Control
Trust
All of the above
How many bidding approaches are there in Google AdWords?
Two
Three
Four
Five
You can improve the effectiveness of your ad by selecting ____ you put in it.
Good keywords
Improving the CTR of your ad
Improving the quality of the content
All of the above
Investing money in the ____ are required of advertisers.
Right keywords
Writing strong content
Using ads with CTRs
All of the above
A Google AdWords Manager Account allows you to manage multiple Google AdWords accounts from ___ dashboard and login.
One
Two
Three
Multiple
A ____ is a word or phrase that a user enters into a search engine to find information.
Text
Keyword
AdWords
Search Engine
It is true that negative keywords are associated with high CPCs, but when you are bidding on costly keywords at a ____ cost, they become a necessity.
High
Low
Average
None
____ are the hallmarks of Google AdWords.
Auctions
Bids
Both A and B
None of the above
Which of the following is/are the bidding approach(es) in Google AdWords?
Traditional
Alternate
Both A and B
None of the above
Google AdWords is also known as -
Google Words
Google One
Google Ads
Google Marketing
Which of the following is TRUE about Google AdWords?
Advertisers can bid on this online platform.
There are certain keywords that advertisers bid on that are relevant for the growth of the company and perfect for the competition.
Google's search boxes feature clickable ads with these perfectly chosen keywords.
All of the above
Optimizing conversion rates is what ____ do.
Conversion Enhancement
Conversion Embracement
Conversion Optimizers
Conversion Optimum
Google AdWords awards the top ad position to the advertiser with the ____ ranking.
Lowest
Average
Highest
Medium
Digital marketing relies heavily on ____.
Google Search Engine
Search Engine Optimization
Google AdWords
Social Media Marketing
By automating ____, AdWords Express helps small businesses.
Keyword Management
Ad Placement
Both A and B
None of the above
Remarketing can be done ____ by displaying product advertisements based on the product or service an individual has visited in the past.
Statistically
Dynamically
Traditionally
None
____ that are powerful and have good quality scores appear as Google Ads with top searched links if they are powerful and have good quality scores.
Keywords
Ads
Texts
None
The Keyword Planner helps you select the most profitable keywords based on the ____.
Average monthly searches
Competition types
CPC rates
All of the above
What does CPM extend to?
Cost Per Measure
Cost Per Market Value
Cost Per Merchant
Cost Per Thousand Impressions