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Which of the following should be kept in mind while creating a landing page?

A. It is essential to minimize the amount of information on land pages because it is the most important part of the site.

B. A product or service advertisement should highlight the best features of the product or service so that the customer can get the most benefits from it.

C. Make sure your landing page or ad contains a CTA (call-to-action) that encourages the visitor to continue.

D. All of the above

Correct Answer :

D. All of the above


The following should be kept in mind while creating a landing page -
a) It is essential to minimize the amount of information on land pages because it is the most important part of the site.
b) A product or service advertisement should highlight the best features of the product or service so that the customer can get the most benefits from it.
c) Make sure your landing page or ad contains a CTA (call-to-action) that encourages the visitor to continue.

Related Questions

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Which of the following is TRUE about Google AdWords?

A. Advertisers can bid on this online platform.

B. There are certain keywords that advertisers bid on that are relevant for the growth of the company and perfect for the competition.

C. Google's search boxes feature clickable ads with these perfectly chosen keywords.

D. All of the above

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A ____ page is a page that leads users to your website and explains your product.

A. Home

B. About

C. Landing

D. Contact

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The ____ program allows businesses to advertise their products, services, offerings, applications, as well as other products to internet users.

A. Google Search Engine

B. Google AdWords

C. Google One

D. Google Chrome

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4

What does A stand for in CPA?

A. Action

B. Acquisition

C. Both A and B

D. None of the above

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4

AdWords Grants featured program was launched in which year?

A. 2002

B. 2003

C. 2004

D. 2005

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4

Optimizing conversion rates is what ____ do.

A. Conversion Enhancement

B. Conversion Embracement

C. Conversion Optimizers

D. Conversion Optimum

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____ is the tool that beginners need if they wish to use Target CPA Bidding.

A. Google Cost Tracking

B. Google Click Tracking

C. Google Conversion Tracking

D. None

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4

What is the full form of SERP?

A. Search Engine Results Pointer

B. Search Engine Rituals Pointer

C. Search Engine Results Page

D. Social Engine Results Page

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4

Which of the following are two broad networks specified in question 10?

A. Search

B. Display

C. Both A and B

D. None of the above

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4

By automating ____, AdWords Express helps small businesses.

A. Keyword Management

B. Ad Placement

C. Both A and B

D. None of the above

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The Keyword Planner helps you select the most profitable keywords based on the ____.

A. Average monthly searches

B. Competition types

C. CPC rates

D. All of the above

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In a campaign, set a relatively low cost per conversion or CPA to achieve ____ conversion rates both in terms of cost and number of conversions.

A. Lower

B. Higher

C. Average

D. Median

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Each action/conversion or target cost per action is paid based on the ____ bid cost.

A. Maximum

B. Minimum

C. Median

D. Mode

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4

Google AdWords Partner Certification is also known as -

A. Google AdWords Certification Program

B. Google Partners

C. Both A and B

D. None of the above

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4

Smart Shopping uses automated bidding strategies for the promotion of products listed in Google Merchant Center to combine the features of Standard Shopping and ____.

A. Traditional Remarketing

B. Display Remarketing

C. Offline Remarketing

D. None of the above

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4

Google generates approx. __% of its revenue from online pay-per-click advertisements.

A. 90

B. 97

C. 100

D. 150

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What is the full form of RLSA?

A. Resharing Lists of Search

B. Remarketing Lists of Search

C. Retargeting Lists of Search

D. Resubmitting Lists of Search

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4

____ are the hallmarks of Google AdWords.

A. Auctions

B. Bids

C. Both A and B

D. None of the above

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4

A well-crafted landing page may greatly ____ the chances of your ads getting clicked and then showing some interest after the visit, or it may simply ensure that searchers continue their search elsewhere.

A. Increase

B. Decrease

C. Minimize

D. None

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By using ____, advertisers are able to increase the reach of their video ads and forecast where their ads will be seen by internet searchers.

A. Video Search

B. Video Ads

C. Reach Planner

D. Reach Search

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The most successful keywords will have a ___ CPC if they have a high quality score.

A. Low

B. High

C. Expensive

D. Average

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4

In order to drive traffic to their websites and ads, advertisers use ____.

A. Keyword Rehabilitation Tools

B. Keyword Research Tools

C. Keyword Reconsize Tools

D. Keyword Remuneration Tools

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4

Which of the following is/are the bidding approach(es) in Google AdWords?

A. Traditional

B. Alternate

C. Both A and B

D. None of the above

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4

Advertisers can ____ their ads on Google Display Network websites as banner-style ads and on other websites which are part of the network.

A. Discrete

B. Display

C. Displace

D. Distorted

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How to optimize the conversion optimizer?

A. In order to find the optimal bid levels quickly, choose relevant and appropriate keywords for bidding.

B. It is important that the written text you use for your ad is attractive and relevant.

C. Landing pages for your advertisement should not contain fake words or overly-long texts just to attract searchers.

D. All of the above

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4

AdWords Express was previously known as -

A. Google One

B. Google Boost

C. Booster Express

D. Google Booster

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4

Which of the following is/are the cost affecting factor(s) to create a campaign?

A. Keywords

B. Your bids

C. Ad Extensions

D. All of the above

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4

____ is/are the sector(s) with the most expensive keywords.

A. Finance

B. Industry

C. Both A and B

D. None of the above

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Essentially, Google makes money from the searches by charging the advertisers a fee for those ____.

A. Numbers

B. Clicks

C. Prices

D. Dates

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What does CPM extend to?

A. Cost Per Measure

B. Cost Per Market Value

C. Cost Per Merchant

D. Cost Per Thousand Impressions